Rumi Costume

Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

8.0M

Growth, 90 days vs prior 90

-36.3%

Conversion, latest week

0.8%

Market size, estimated

$2.5Ma year

Top search term

rumi costume kids4.5M searches a year

Listings sell for $38.52 on average, from $9.56 to $93.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $38.52 that is $19K to $29K a year per listing.

Average price

$38.52inside the $15 to $100 sweet spot

Price range

$9.56–$93.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$19K–$29K

Returns

7.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 46.3% of listings are out of stock. The average listing ranks #4,971 within Girls. It carries 148 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

76%

Out of stock, average day

46.3%

Average rank

#4,971in Girls

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

148per listing

Listings tracked

46

45 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

45

Successful launches

17Amazon's first-year sales bar

Average brand age

21 months