rugby shorts
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.49avg listing price — sweet spot $15–$100
Price range
Great$12.24–$50.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,859.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 111K searches
According to Flapen's Amazon United States niche tracking, rugby shorts is a $21K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Sep. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
rugby shorts market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $50K–$67K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #8,777
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 94%
- Out of stock
- 12.2%
- Avg brand age
- 36 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
31
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
4%
- Canterbury40%
- Gilbert40%
- Rugby Imports8%
- Surenow4%
- AIMPACT2%
- Kinglaman2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Mar, Sep · busiest ÷ quietest = 2.3×
Top rugby shorts search terms
- rugby shorts67K/yr
- rugby shorts mens18K/yr
- gilbert rugby shorts9K/yr
- canterbury rugby shorts10K/yr
- mens rugby shorts6K/yr
Top rugby shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Canterbury Mens Advantage Shorts Black Large
Canterbury$37.544.6★1,352 rev
Gilbert Kiwi Pro Rugby Short (Black)(X-Large)
Gilbert$33.264.6★2,654 rev
Gilbert Kiwi Pro Rugby Short - Dark Navy Large
Gilbert$32.874.6★2,654 rev
Gilbert Kiwi Pro Rugby Short (Black)(Medium)
Gilbert$30.304.6★2,654 rev
Gilbert Kiwi Pro Rugby Short (Black)(Large )
Gilbert$31.624.6★2,654 rev
Newest
by launch date
Gilbert Saracen V3 Rugby Shorts Black
Gilbert$29.682 rev
Kinglaman 4 Pack Mens 2 in 1 Running Workout Shorts with Liner Gym Athletic Quick Dry Sport Shorts with Pockets 2 Black 1 Blue 1 Gray Large
Kinglaman$35.401,798 rev
Canterbury Mens Advantage Rugby Shorts 2.0 | Elasticated Waist | CCC LogoGym Shorts Black XX-Large
Canterbury$50.0845 rev
AIMPACT Mens Mesh Running Shorts 3 Inch Quick Dry Gym with Pockets Black
AIMPACT$14.072,109 rev
Surenow Mens Running Gym Shorts 3 Inch Breathable Lightweight Athletic Sport Shorts Training Workout Shorts with Pockets Black
Surenow$12.243,160 rev
Trending
90-day click momentumCanterbury Mens Advantage Rugby Shorts 2.0 | Elasticated Waist | CCC LogoGym Shorts Black XX-Large
Canterbury$50.084.5★
Gilbert Kiwi Pro Rugby Short - Dark Navy Medium
Gilbert$32.874.6★
Gilbert Rugby Kiwi Pro Short Black
Gilbert$20.644.6★
USA Pro XV Rugby Shorts (X-Large) White Red Navy
Rugby Imports$44.684.4★
Canterbury Mens Professional Shorts White X-Small
Canterbury$25.734.4★
What buyers say about rugby shorts
What buyers praise and complain about, mined from review topics.What buyers love
“They are well made”
“Very comfortable”
“They fit snug”
“Reasonable price”
“Great for working out and lounging”
“He wears them all the time, pocket is super helpful and deep, holds his phone and keys”
“Material is soft and comfortable”
“Excellent perfect fit smooth soft underwear”
“light material that drys quickly”
“Lightweight”
What buyers complain about
“It's so big”
“They are not as durable as they should be”
“Lowish quality”
“Zero stars - all the shorts had holes in them - stay away”
“These are a little low rise for my personal comfort”
“A little itchy”
“not the best for running tho lol”
“compression isnt great”
“the stitching arrived like this so I don't know how long they are going to last”
“Also the pockets dont extend down the full length like they used to fyi”
Top return reasons
Common questions
- Is rugby shorts profitable to sell on Amazon United States?
- The niche generates $21K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the rugby shorts niche?
- 9 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in rugby shorts?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.2%.
- When does demand for rugby shorts peak?
- Demand peaks in Mar–Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the rugby shorts niche?
- Listings span $12.24–$50.08; the average listing price is $33.49 (sweet spot $15–$100). The average incumbent carries 1,859 reviews — the moat a new listing must climb.