Rugby Shorts
FailShoppers spend an estimated $21K a year here, so Rugby Shorts is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $21K/yr111K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 46%top-5 click share · 9 brands · 31 sellers
Flapen Score
Rugby Shorts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rugby Shorts is stronger. Inside it, weaker.
Market
The Rugby Shorts market on Amazon at a glance
Shoppers on Amazon United States searched for Rugby Shorts 111K times last year and spent an estimated $21K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Sep. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $21Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- rugby shorts67K searches a year
02 · Price
A sale here is worth $33.49.
Listings sell for $33.49 on average, from $12.24 to $50.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.49 that is $0 to $3K a year per listing.
- Average price
- $33.49inside the $15 to $100 sweet spot
- Price range
- $12.24–$50.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #8,777 within Active Shorts. It carries 1,859 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 74%
- Out of stock, average day
- 12.2%
- Average rank
- #8,777in Active Shorts
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,859per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Rugby Shorts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Canterbury Mens Advantage Shorts Black Large
- Price
- $37.54
- Rating
- 4.6/5
- Reviews
- 1,352
- Age
- 10y ago

Gilbert Kiwi Pro Rugby Short (Black)(X-Large)
- Price
- $33.26
- Rating
- 4.6/5
- Reviews
- 2,654
- Age
- 22y ago

Gilbert Kiwi Pro Rugby Short - Dark Navy Large
- Price
- $32.87
- Rating
- 4.6/5
- Reviews
- 2,654
- Age
- 12y ago

Gilbert Kiwi Pro Rugby Short (Black)(Medium)
- Price
- $30.30
- Rating
- 4.6/5
- Reviews
- 2,654
- Age
- 22y ago

Gilbert Kiwi Pro Rugby Short (Black)(Large )
- Price
- $31.62
- Rating
- 4.6/5
- Reviews
- 2,654
- Age
- 22y ago
Trending
estimated 90-day click momentum
Canterbury Mens Advantage Rugby Shorts 2.0 | Elasticated Waist | CCC LogoGym Shorts Black XX-Large
- Price
- $50.08
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago

Gilbert Kiwi Pro Rugby Short - Dark Navy Medium
- Price
- $32.87
- Rating
- 4.6/5
- Reviews
- 2,654
- Age
- 12y ago

Gilbert Rugby Kiwi Pro Short Black
- Price
- $20.64
- Rating
- 4.6/5
- Reviews
- 2,654
- Age
- 22y ago

USA Pro XV Rugby Shorts (X-Large) White Red Navy
- Price
- $44.68
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5y ago

Canterbury Mens Professional Shorts White X-Small
- Price
- $25.73
- Rating
- 4.4/5
- Reviews
- 1,653
- Age
- 10y ago
Newest
by launch date
Gilbert Saracen V3 Rugby Shorts Black
- Price
- $29.68
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Kinglaman 4 Pack Mens 2 in 1 Running Workout Shorts with Liner Gym Athletic Quick Dry Sport Shorts with Pockets 2 Black 1 Blue 1 Gray Large
- Price
- $35.40
- Rating
- 4.5/5
- Reviews
- 1,798
- Age
- 1y ago

Canterbury Mens Advantage Rugby Shorts 2.0 | Elasticated Waist | CCC LogoGym Shorts Black XX-Large
- Price
- $50.08
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago

AIMPACT Mens Mesh Running Shorts 3 Inch Quick Dry Gym with Pockets Black
- Price
- $14.07
- Rating
- 4.5/5
- Reviews
- 2,109
- Age
- 2y ago

Surenow Mens Running Gym Shorts 3 Inch Breathable Lightweight Athletic Sport Shorts Training Workout Shorts with Pockets Black
- Price
- $12.24
- Rating
- 4.5/5
- Reviews
- 3,160
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
31
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 85%
Open market
4%
- Canterbury40%
- Gilbert40%
- Rugby Imports8%
- Surenow4%
- AIMPACT2%
- Kinglaman2%
- Open — no brand owns it (3 brands, 4%)
Demand
Rugby Shorts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Sep · busiest ÷ quietest = 2.3×
Search terms
Top Rugby Shorts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rugby shorts67K/yr
- rugby shorts mens18K/yr
- gilbert rugby shorts9K/yr
- canterbury rugby shorts10K/yr
- mens rugby shorts6K/yr
Reviews and returns
What reviews say buyers love and hate about Rugby Shorts
We read the reviews and the return reasons for every product selling here.
“It's so big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rugby Shorts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









