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Rugby Shorts

Fail

Shoppers spend an estimated $21K a year here, so Rugby Shorts is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$21K/yr111K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
46%top-5 click share · 9 brands · 31 sellers

Flapen Score

Rugby Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rugby Shorts is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Rugby Shorts 111K times last year and spent an estimated $21K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
0.6%
Market size, estimated
$21Ka year
Peak month
September2.3× the quietest month
Top search term
rugby shorts67K searches a year

02 · Price

A sale here is worth $33.49.

Listings sell for $33.49 on average, from $12.24 to $50.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.49 that is $0 to $3K a year per listing.

Average price
$33.49inside the $15 to $100 sweet spot
Price range
$12.24–$50.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #8,777 within Active Shorts. It carries 1,859 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
74%
Out of stock, average day
12.2%
Average rank
#8,777in Active Shorts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,859per listing
Listings tracked
35

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rugby Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

31

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

4%

  • Brand 140%
  • Brand 240%
  • Brand 38%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Rugby Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Rugby Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugby shorts67K/yr
  • rugby shorts mens18K/yr
  • gilbert rugby shorts9K/yr
  • canterbury rugby shorts10K/yr
  • mens rugby shorts6K/yr

Reviews and returns

What reviews say buyers love and hate about Rugby Shorts

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
4.2%of orders come back
“It's so big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rugby Shorts questions

Answered from the same tracked data.