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Rugby Shirts for Men

Fail

Buyers convert on only 0.2% of searches, so Rugby Shirts for Men is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$57K/yr822K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
18%top-5 click share · 54 brands · 79 sellers

Flapen Score

Rugby Shirts for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rugby Shirts for Men is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby Shirts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Rugby Shirts for Men 822K times last year and spent an estimated $57K. The top 5 brands take 37% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 822K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
822K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
0.2%
Market size, estimated
$57Ka year
Peak month
October3.2× the quietest month
Top search term
rugby shirt women283K searches a year

02 · Price

A sale here is worth $30.33.

Listings sell for $30.33 on average, from $10.92 to $187.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.33 that is $0 to $3K a year per listing.

Average price
$30.33inside the $15 to $100 sweet spot
Price range
$10.92–$187.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #6,961 within Polos. It carries 457 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
11.5%
Average rank
#6,961in Polos
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
457per listing
Listings tracked
119

04 · Newcomers

0 of last year's 72 launches cleared the first-year sales bar.

72 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
72
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Rugby Shirts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

79

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

18%

Top 20: 46%

Open market

59%

  • Brand 114%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Rugby Shirts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Rugby Shirts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugby shirt women283K/yr
  • rugby shirt164K/yr
  • rugby polo52K/yr
  • womens rugby shirt68K/yr
  • striped polo shirts for women36K/yr
  • rugby shirts28K/yr
  • oversized polo shirts for women15K/yr
  • womens rugby shirts long sleeve30K/yr
  • striped rugby shirt women14K/yr
  • rugby shirts for women14K/yr

Reviews and returns

What reviews say buyers love and hate about Rugby Shirts for Men

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Size-Overall”
10.9%of orders come back
“slightly oversized”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rugby Shirts for Men questions

Answered from the same tracked data.