Is rugby shirts for men profitable to sell on Amazon United States?

The niche generates $57K/yr across 119 tracked products. 0 of 72 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (47/100).

How competitive is the rugby shirts for men niche?

54 brands and 79 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in rugby shirts for men?

Top complaints mined from reviews: Size-Overall, Color, Shape/Style. The return rate is 10.9% — above our launch gate.

When does demand for rugby shirts for men peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the rugby shirts for men niche?

Listings span $10.92–$187.92; the average listing price is $30.33 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.

rugby shirts for men

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$30.33

avg listing price — sweet spot $15–$100

Review moat

Great456.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay$10.92–$187.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$57K

$57K/yr · 822K searches

Growth

Bad-28.1%

90-day search growth — must beat 0% to launch

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, rugby shirts for men is a $57K/yr Amazon United States market (822K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

rugby shirts for men market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $61K–$76K; units × avg price
Conversion rate: 0.2%
Avg BSR: #6,961
Page quality: 0%
Prime: 97%
Sponsored: 86%
Out of stock: 11.5%
Avg brand age: 30 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

54 rising

Sellers

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

18%

Top 20: 46%

Open market

59%

Tankaneo14%
Lenader8%
Burtell5%
Flygo5%
Verdusa5%
Amazon Essentials4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top rugby shirts for men search terms

rugby shirt women283K/yr -36.6%0.2% conv.
rugby shirt164K/yr -8.2%0.1% conv.
rugby polo52K/yr +0.2%0.0% conv.
womens rugby shirt68K/yr -43.1%0.2% conv.
striped polo shirts for women36K/yr -4.6%0.1% conv.
rugby shirts28K/yr -18.6%0.0% conv.
oversized polo shirts for women15K/yr +19.2%0.1% conv.
womens rugby shirts long sleeve30K/yr -60.0%0.0% conv.
striped rugby shirt women14K/yr -34.6%0.1% conv.
rugby shirts for women14K/yr -17.7%0.2% conv.

All search terms

Top rugby shirts for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burtell Fall Striped Polo Long Sleeve Shirts for Women Casual Button Lapel V Neck Color Block Tops Vintage Rugby Shirt Blouse Blue Green

Burtell$21.404.1★36 rev

Tankaneo Womens Striped Polo Shirts Summer Short Sleeve Rugby Shirt Oversized Cotton Collared Casual Loose Cropped Tee Tops Navy

Tankaneo$25.564.4★74 rev

Tankaneo Womens Striped Polo Shirts Summer Short Sleeve Rugby Shirt Oversized Cotton Collared Casual Loose Cropped Tee Tops

Tankaneo$26.744.4★74 rev

Lenader Women Long Sleeve Striped Polo Shirt Oversized Collar Y2k Pullover T Shirt Casual Loose Streetwear Rugby Sweatshirt Navy-Grey

Lenader$28.314.4★132 rev

SHBECYDE Women Striped Color Block Polo Sweatshirt Lapel Collared Long Sleeve Oversized Rugby Shirt 2025 Trendy Fall Clothes White-Blue

SHBECYDE$25.684.3★67 rev

Newest

by launch date

SHENHE Womens Striped Rugby Shirt Graphic Collared Oversized Jersey

SHENHE$19.431 rev

2mo ago

Meladyan Womens Rugby Shirt Striped Polo T-Shirts Oversized Short Sleeve Lapel V Neck Tee Summer Pullover Tops Green-Navy

Meladyan$23.4918 rev

4mo ago

Flygo Womens Rugby Striped Polo Shirts Vintage Long Sleeve V Neck Preppy Pullover Top Y2K Lapel Collar Button Sweatshirts Tee(DarkBurgundy-M)

Flygo$26.2213 rev

6mo ago

Tankaneo Womens Striped Polo Shirts Summer Short Sleeve Rugby Shirt Oversized Cotton Collared Casual Loose Cropped Tee Tops Navy

Tankaneo$25.5674 rev

7mo ago

Tankaneo Womens Striped Polo Shirts Summer Short Sleeve Rugby Shirt Oversized Cotton Collared Casual Loose Cropped Tee Tops

Tankaneo$26.7474 rev

7mo ago

What buyers say about rugby shirts for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“True fit”

Quality-Overall16%

“Excellent quality”

Material Quality12%

“the material is very comfortable”

Comfort-Overall9%

“very comfortable”

Color8%

“The colors are soft”

Warmth3%

“Cotton comfort for warm days”

Value For Money3%

“The price is great given how nicely this shirt is made”

Shape/Style3%

“Stylish and comfortable”

Advertised Vs Actual Product2%

“As expected”

Machine Wash Suitability2%

“It washed well”

What buyers complain about

Size-Overall13%

“slightly oversized”

Color6%

“The collar is more cream than white”

Shape/Style5%

“the cut is not very feminine”

Shrinkage Resistance4%

“Shrinks a lot”

Length3%

“Slightly short in length”

Product Condition3%

“Item received was uses/worn”

Machine Wash Suitability3%

“Shrunk bigtime after first wash”

Transparency3%

“See through”

Thickness3%

“Thin”

Collar Quality2%

“The color of the collar isnt white”

Top return reasons

Size-Overall50%

Material Quality8%

Length8%

Color6%

Sleeve Fit4%

Chest Fit4%