Ruffle Socks

Shoppers searched for this 13.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.3M a year.

Searches, last 12 months

13.5M

Growth, 90 days vs prior 90

+23.9%

Conversion, latest week

1.2%

Market size, estimated

$12.3Ma year

Peak month

June5.2× the quietest month

Top search term

new balance 90603.5M searches a year

Listings sell for $77.96 on average, from $6.69 to $189.08. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $77.96 that is $234K to $312K a year per listing.

Average price

$77.96inside the $15 to $100 sweet spot

Price range

$6.69–$189.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$234K–$312K

Returns

2.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,362 within Shoes. It carries 4,012 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

87%

Out of stock, average day

5.3%

Average rank

#1,362in Shoes

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,012per listing

Listings tracked

38

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

38 months