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Rudolph Costume

Fail

An estimated 14.8% of orders come back, so Rudolph Costume is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$93K/yr75K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
61%top-5 click share · 7 brands · 9 sellers

Flapen Score

Rudolph Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rudolph Costume is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rudolph Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Rudolph Costume 75K times last year and spent an estimated $93K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
4.0%
Market size, estimated
$93Ka year
Peak month
December287.0× the quietest month
Top search term
rudolph costume47K searches a year

02 · Price

A sale here is worth $31.16.

Listings sell for $31.16 on average, from $11.66 to $65.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.16 that is $0 to $3K a year per listing.

Average price
$31.16inside the $15 to $100 sweet spot
Price range
$11.66–$65.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,941 within Accessory Sets. It carries 1,955 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#1,941in Accessory Sets
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,955per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Rudolph Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

9

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

4%

  • Beauty Shine46%
  • Sqlszt16%
  • Hifot11%
  • OLAOLA11%
  • Lormaka6%
  • Ausejopeac6%
  • Open — no brand owns it (1 brand, 4%)

Demand

Rudolph Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarAugNovMay

Peak months: Nov, Dec · busiest ÷ quietest = 287.0×

Search terms

Top Rudolph Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rudolph costume47K/yr
  • reindeer outfit16K/yr
  • rudolph the red nose reindeer costume11K/yr

Reviews and returns

What reviews say buyers love and hate about Rudolph Costume

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Music Effect”
14.8%of orders come back
“I enjoyed the musical jingle from the bell on the headband”
A buyer, on “Music Effect”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Rudolph Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data