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Ruby Ring

Maybe

The top 5 products take only 15% of clicks. But buyers convert on only 0.3% of searches, so Ruby Ring is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$135K/yr704K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
15%top-5 click share · 60 brands · 66 sellers

Flapen Score

Ruby Ring against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ruby Ring is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ruby Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Ruby Ring 704K times last year and spent an estimated $135K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
704K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
0.3%
Market size, estimated
$135Ka year
Peak month
December1.8× the quietest month
Top search term
ruby rings for women166K searches a year

02 · Price

A sale here is worth $58.30.

Listings sell for $58.30 on average, from $5.85 to $532.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $58.30 that is $0 to $6K a year per listing.

Average price
$58.30inside the $15 to $100 sweet spot
Price range
$5.85–$532.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #2,365 within Rings. It carries 516 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
99%
Out of stock, average day
4.2%
Average rank
#2,365in Rings
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
516per listing
Listings tracked
150

04 · Newcomers

0 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ruby Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

60 falling

Sellers

66

Top-5 brand share

46%

Top 20: 81%

Top-5 click share

15%

Top 20: 40%

Open market

50%

  • Brand 123%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Ruby Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Ruby Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ruby rings for women166K/yr
  • ruby ring217K/yr
  • red ring76K/yr
  • ruby rings41K/yr
  • red rings for women49K/yr
  • red stone ring26K/yr
  • ruby rings for women gold17K/yr
  • clearance ruby rings7K/yr
  • ruby rings for women sterling silver12K/yr
  • sterling silver ruby ring10K/yr

Reviews and returns

What reviews say buyers love and hate about Ruby Ring

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
31%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Every ring broke or didnt fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ruby Ring questions

Answered from the same tracked data.