Ruby Pendant
MaybeProducts sell for $65.61 on average, inside the sweet spot. But prices span $7.84–$650.77, mostly outside the sweet spot, so Ruby Pendant is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 4550
- Market size
- $102K/yr106K searches / yr
- 90-day growth
- +16.2%search demand this quarter
- Competition
- 31%top-5 click share · 41 brands · 55 sellers
Flapen Score
Ruby Pendant against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ruby Pendant is stronger. Inside it, weaker.
Market
The Ruby Pendant market on Amazon at a glance
Shoppers on Amazon United States searched for Ruby Pendant 106K times last year and spent an estimated $102K. The top 5 brands take 51% of clicks. Demand peaks in Jul–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +16.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $102Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- ruby pendant22K searches a year
02 · Price
A sale here is worth $65.61.
Listings sell for $65.61 on average, from $7.84 to $650.77. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $65.61 that is $0 to $7K a year per listing.
- Average price
- $65.61inside the $15 to $100 sweet spot
- Price range
- $7.84–$650.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #5,566 within Pendant Necklaces. It carries 1,079 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 94%
- Out of stock, average day
- 6.0%
- Average rank
- #5,566in Pendant Necklaces
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,079per listing
- Listings tracked
- 66
04 · Newcomers
2 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Ruby Pendant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bestyle Gold Butterfly Necklaces for Women Red Ruby July Birthstone Necklace-Small Cute Butterfly Jewelry Gift for Women on Birthday
- Price
- $24.60
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

Kendra Scott Davie Pendant Necklace in 18K Gold Vermeil Demi-Fine Jewelry for Women Pink Ruby
- Price
- $112.96
- Rating
- 4.0/5
- Reviews
- 154
- Age
- 4y ago

Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Ruby Jewelry Gift
- Price
- $67.63
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 3y ago

CYW 2 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $105.59
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago

CYW 2 Carat Red Ruby Small Gold Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $113.14
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago
Trending
estimated 90-day click momentum
CYW 2 Carat Red Ruby Small Gold Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $114.40
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago

CYW 2 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $105.59
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago

CYW 1 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $82.27
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago

CYW 2 Carat Red Ruby Small Gold Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $113.14
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago

CYW 2 Carat Red Ruby Small Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $107.55
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago
Newest
by launch date
CYW 2 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $105.59
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago

CYW 2 Carat Red Ruby Small Gold Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $113.14
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago

CYW 2 Carat Red Ruby Small Gold Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $114.40
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago

CYW 1 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $82.27
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago

CYW 2 Carat Red Ruby Small Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
- Price
- $107.55
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
41 falling
Sellers
55
Est. top-5 brand share
51%
Top 20: 83%
Est. top-5 click share
31%
Top 20: 62%
Open market
44%
- CYW19%
- Bestyle13%
- Kendra Scott8%
- Vesitim6%
- FANCIME5%
- BriLove5%
Demand
Ruby Pendant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Ruby Pendant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ruby pendant22K/yr
- ruby heart necklace13K/yr
- ruby birthstone necklace9K/yr
- ruby pendant necklace11K/yr
- genuine ruby jewelry8K/yr
- ruby necklace for men8K/yr
- gold ruby necklace7K/yr
- red ruby necklace9K/yr
- ruby necklace gold12K/yr
- ruby necklaces6K/yr
Reviews and returns
What reviews say buyers love and hate about Ruby Pendant
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ruby Pendant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









