ruby pendant
Worth a lookShows a sweet-spot price point ($65.61 avg), but prices mostly outside the sweet spot ($7.84–$650.77) keeps it on the watch list.
Avg price
Great$65.61avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good1,079.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$102K$102K/yr · 106K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.84–$650.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ruby pendant is a $102K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ruby pendant market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $66K–$82K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #5,566
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 77%
- Out of stock
- 6.0%
- Avg brand age
- 41 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
55
Top-5 brand share
51%
Top 20: 83%
Top-5 click share
31%
Top 20: 62%
Open market
44%
- CYW19%
- Bestyle13%
- Kendra Scott8%
- Vesitim6%
- FANCIME5%
- BriLove5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.4×
Top ruby pendant search terms
- ruby pendant22K/yr
- ruby heart necklace13K/yr
- ruby birthstone necklace9K/yr
- ruby pendant necklace11K/yr
- genuine ruby jewelry8K/yr
- ruby necklace for men8K/yr
- gold ruby necklace7K/yr
- red ruby necklace9K/yr
- ruby necklace gold12K/yr
- ruby necklaces6K/yr
Top ruby pendant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bestyle Gold Butterfly Necklaces for Women Red Ruby July Birthstone Necklace-Small Cute Butterfly Jewelry Gift for Women on Birthday
Bestyle$24.605.0★10 rev
Kendra Scott Davie Pendant Necklace in 18K Gold Vermeil Demi-Fine Jewelry for Women Pink Ruby
Kendra Scott$112.964.0★154 rev
Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Ruby Jewelry Gift
Vesitim$67.634.6★161 rev
CYW 2 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$105.594.7★34 rev
CYW 2 Carat Red Ruby Small Gold Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$113.144.7★34 rev
Newest
by launch dateCYW 2 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$105.5934 rev
CYW 2 Carat Red Ruby Small Gold Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$113.1434 rev
CYW 2 Carat Red Ruby Small Gold Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$114.4034 rev
CYW 1 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$82.2734 rev
CYW 2 Carat Red Ruby Small Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$107.5534 rev
Trending
90-day click momentumCYW 2 Carat Red Ruby Small Gold Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$114.404.7★
CYW 2 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$105.594.7★
CYW 1 Carat Red Ruby Small Heart Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$82.274.7★
CYW 2 Carat Red Ruby Small Gold Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$113.144.7★
CYW 2 Carat Red Ruby Small Round Necklace for Women 925 Sterling Silver Solitaire Pendant Necklace
CYW$107.554.7★
What buyers say about ruby pendant
What buyers praise and complain about, mined from review topics.What buyers love
“the piece looks well made”
“this would make an excellent gift for you or your loved ones”
“very reasonable”
“The chain is very sturdy”
“Just as advertised”
“The color was brilliant”
“Perfect fit”
“had a great sparkle to it”
“Beautiful luxurious necklace”
“This stone is the real deal”
What buyers complain about
“Small”
“Not well made”
“the chain is too fine”
“Not worth the cost”
“one of the little gemstones fell out after only a week”
“Broke in 10 minutes”
“Clasp is hard to operate”
“it's just colored plastic”
“It looks like the image on the picture just bigger than I imagined”
“It would not clean up as it stayed tarnished”
Top return reasons
Common questions
- Is ruby pendant profitable to sell on Amazon United States?
- The niche generates $102K/yr across 66 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ruby pendant niche?
- 41 brands and 55 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in ruby pendant?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Chain/Key Quality. The return rate is 3.8%.
- When does demand for ruby pendant peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the ruby pendant niche?
- Listings span $7.84–$650.77; the average listing price is $65.61 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.