Ruby

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.

Searches, last 12 months

383K

Growth, 90 days vs prior 90

+48.4%

Conversion, latest week

1.6%

Market size, estimated

$412Ka year

Peak month

July2.7× the quietest month

Top search term

ruby necklace111K searches a year

Listings sell for $66.78 on average, from $7.84 to $191.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $66.78 that is $0 to $7K a year per listing.

Average price

$66.78inside the $15 to $100 sweet spot

Price range

$7.84–$191.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

3.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #2,865 within Pendant Necklaces. It carries 1,358 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#2,865in Pendant Necklaces

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,358per listing

Listings tracked

47

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months