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Royal Blue Tie

Fail

Prices span $8.34–$15.93, mostly outside the sweet spot, so Royal Blue Tie is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$127K/yr235K searches / yr
90-day growth
+42.1%search demand this quarter
Competition
75%top-5 click share · 9 brands · 10 sellers

Flapen Score

Royal Blue Tie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Royal Blue Tie is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Blue Tie market on Amazon at a glance

Shoppers on Amazon United States searched for Royal Blue Tie 235K times last year and spent an estimated $127K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Sep–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
+42.1%
Conversion, latest week
5.1%
Market size, estimated
$127Ka year
Peak month
April4.6× the quietest month
Top search term
royal blue tie140K searches a year

02 · Price

A sale here is worth $10.61.

Listings sell for $10.61 on average, from $8.34 to $15.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.61 that is $11K to $13K a year per listing.

Average price
$10.61under the $15 to $100 sweet spot
Price range
$8.34–$15.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Ties, Cummerbunds & Pocket Squares. It carries 5,582 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Ties, Cummerbunds & Pocket Squares
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,582per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Royal Blue Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Brand 141%
  • Brand 237%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Royal Blue Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 4.6×

Search terms

Top Royal Blue Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal blue tie140K/yr
  • royal blue ties for men49K/yr
  • royal blue tie and pocket square set5K/yr
  • royal blue ties8K/yr
  • mens royal blue tie8K/yr
  • cobalt blue tie6K/yr
  • bright blue tie6K/yr
  • royal blue mens tie6K/yr
  • royal blue necktie4K/yr
  • electric blue tie3K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Blue Tie

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Color”
6.6%of orders come back
“Color is slight off from the ad”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Royal Blue Tie questions

Answered from the same tracked data.