Is royal blue sweatshirt profitable to sell on Amazon United States?

The niche generates $74K/yr across 77 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -59.2%. Flapen's verdict: Skip it (42/100).

How competitive is the royal blue sweatshirt niche?

42 brands and 87 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in royal blue sweatshirt?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 9.0% — above our launch gate.

When does demand for royal blue sweatshirt peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 9.3× the quietest.

What does it cost to enter the royal blue sweatshirt niche?

Listings span $8.82–$49.68; the average listing price is $22.48 (sweet spot $15–$100). The average incumbent carries 10,134 reviews — the moat a new listing must climb.

royal blue sweatshirt

Skip it

Soft demand (-59.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$22.48

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$8.82–$49.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,133.78

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$74K

$74K/yr · 502K searches

Returns

Bad9.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-59.2%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, royal blue sweatshirt is a $74K/yr Amazon United States market (502K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

royal blue sweatshirt market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $112K–$135K; units × avg price
Conversion rate: 0.7%
Avg BSR: #497
Page quality: 0%
Prime: 97%
Sponsored: 79%
Out of stock: 4.9%
Avg brand age: 34 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

29%

Top 20: 56%

Open market

47%

Amazon Essentials25%
PRETTYGARDEN8%
Gildan7%
onlypuff5%
Hanes4%
RUMIA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -59.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.3×

Open Trend

Top royal blue sweatshirt search terms

royal blue sweatshirt103K/yr -65.1%0.7% conv.
royal blue sweatshirt women73K/yr -65.0%0.4% conv.
light blue sweatshirt50K/yr -49.9%0.5% conv.
blue sweatshirt women62K/yr -62.6%0.4% conv.
light blue sweatshirt women24K/yr -51.6%0.4% conv.
blue crewneck sweatshirt28K/yr -48.3%0.8% conv.
royal blue crewneck sweatshirt22K/yr -58.1%1.0% conv.
blue crewneck17K/yr -30.1%0.4% conv.
baby blue sweatshirt16K/yr -59.1%0.8% conv.
womens blue sweatshirt16K/yr -67.0%0.5% conv.

All search terms

Top royal blue sweatshirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Blue Medium

Amazon Essentials$13.354.3★19,820 rev

Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Blue X-Large

Amazon Essentials$11.684.5★41,564 rev

PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Light Blue Large)

PRETTYGARDEN$25.504.2★223 rev

Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack Royal (1-Pack) Large

Gildan$11.664.6★48,488 rev

Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Bright Blue Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight

Dnzzs$38.084.6★479 rev

Newest

by launch date

EasyGala Women Fleece Sweatshirts Oversized Crewneck Pullover Trendy Long Sleeve Tops Fashion Fall Outfits Clothes 2026 Royal Blue Medium

EasyGala$22.64216 rev

10mo ago

RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large

RUMIA$12.803,222 rev

10mo ago

onlypuff Trendy Hoodies Women Crewneck Sweatshirts Cute Workout Drawstring Hoodie Royal Blue S

onlypuff$26.86107 rev

11mo ago

KevaMolly Women Varsity Striped Drop Shoulder Sweatshirt Sky Blue S

KevaMolly$23.52192 rev

11mo ago

PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Light Blue Large)

PRETTYGARDEN$25.50223 rev

1y ago

What buyers say about royal blue sweatshirt

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel22%

“Material is soft”

Comfort-Overall14%

“Extremely comfortable”

Size-Overall12%

“Fits to size”

Color9%

“the color is beautiful”

Quality-Overall9%

“Good quality”

Warmth6%

“Keeps me warm”

Value For Money4%

“Worth it”

Material Quality4%

“Soft material”

Weight Light2%

“Super comfy lightweight shirt”

Washability1%

“Holding up well after 3 washes”

What buyers complain about

Size-Overall21%

“Runs large”

Quality-Overall7%

“Cheap looking”

Color6%

“The blue is not as light as shown”

Material Quality5%

“Fabric is odd”

Wrinkles2%

“Air dry or hang up: the material becomes very wrinkled”

Value For Money2%

“Just a bit pricey for what it is”

Advertised Vs Actual Product2%

“not as long as the picture indicates”

Thickness2%

“The material is thicker”

Product Condition1%

“Not usable and not new Im not sure how to return”

Allergies1%

“This came with a MASSIVE stain and fabric is so light its just itchy and uncomfortable, I am very disappointed”

Top return reasons

Size-Overall53%

Material Quality8%

Color8%

Sleeve Fit4%

Length4%

Chest Fit3%

Waist Fit3%