Royal Blue Shirt Men

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

209K

Growth, 90 days vs prior 90

+37.6%

Conversion, latest week

1.1%

Market size, estimated

$42Ka year

Top search term

royal blue shirt men57K searches a year

Listings sell for $18.22 on average, from $6.43 to $70.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.22 that is $0 to $2K a year per listing.

Average price

$18.22inside the $15 to $100 sweet spot

Price range

$6.43–$70.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #374 within Active Shirts & Tees. It carries 6,155 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

1.3%

Average rank

#374in Active Shirts & Tees

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

6,155per listing

Listings tracked

107

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months