royal blue shirt men
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Price range
Great$6.43–$70.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Growth
Good+37.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,155.22avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 209K searches
According to Flapen's Amazon United States niche tracking, royal blue shirt men is a $42K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
royal blue shirt men market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $55K–$73K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #374
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 1.3%
- Avg brand age
- 42 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
127
Top-5 brand share
40%
Top 20: 86%
Top-5 click share
18%
Top 20: 50%
Open market
54%
- COOFANDY14%
- Lumilk8%
- JEMITOP6%
- ZEROYAA6%
- ZITY6%
- Zengjo5%
Top royal blue shirt men search terms
- royal blue shirt men57K/yr
- royal blue mens shirt28K/yr
- mens royal blue shirt21K/yr
- royal blue dress shirt14K/yr
- royal blue shirts for men12K/yr
- royal blue t shirts for men10K/yr
- royal blue shirt for men10K/yr
- royal blue tshirt for men9K/yr
- men royal blue shirt8K/yr
- royal blue tee shirt6K/yr
Top royal blue shirt men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lumilk Mens Dress Shirts Long Sleeve Button Down Shirt Business Formal Stretch Shirt Regular Fit with Pockets Royal Blue Large
Lumilk$14.304.6★1,332 rev
COOFANDY Mens Casual Button Down Shirts Summer Beach Dress Shirts Short Sleeve Stylish Button Up Shirts
COOFANDY$16.404.5★1,161 rev
Vuiosrx Mens Casual Button Down Shirts Short Sleeve Business Solid Summer Dress Shirt Heavyweight Royal Blue
Vuiosrx$19.424.4★140 rev
Russell Athletic Mens Cotton Performance Short Sleeve T-Shirt T Shirt Royal Large US
Russell Athletic$8.834.5★40,140 rev
Hanes Mens Pique Short Sleeve Polo Shirt Three-button Midweight For Deep Royal Medium US
Hanes$12.714.5★35,456 rev
Newest
by launch date
Yimoversal Men Royal Blue Button Down Dress Shirts Long Sleeve Casual Regular Fit Stretch Dress Shirt with Pocket Solid L
Yimoversal$14.82148 rev
Lumilk Men Short Sleeve Dress Shirt Stretch Solid Casual Button Down Shirts with Pocket Regular Fit Royal Blue S
Lumilk$15.3751 rev
Soothfeel Mens Workout Shirts Quick Dry Athletic Running T-Shirts Short Sleeve Cooling Moisture Wicking Gym Active Tee Tops Royal Blue L
Soothfeel$15.85146 rev
COOFANDY Mens Henley Shirts Short Sleeve Casual Stylish T Shirts Lightweight Summer Basic Tee Royal Blue
COOFANDY$17.72593 rev
COOFANDY T Shirts for Men Crewneck Short Sleeve Tee Shirts Casual Basic T Shirt Royal Blue
COOFANDY$12.75368 rev
Trending
90-day click momentumYimoversal Men Royal Blue Button Down Dress Shirts Long Sleeve Casual Regular Fit Stretch Dress Shirt with Pocket Solid L
Yimoversal$14.824.4★
Lumilk Men Short Sleeve Dress Shirt Stretch Solid Casual Button Down Shirts with Pocket Regular Fit Royal Blue S
Lumilk$15.374.4★
Mens T Shirt Athletic Dry Fit for Gym Running Workout Moisture Wicking(Royal Blue Medium)
Zengjo$14.704.5★
COOFANDY T Shirts for Men Crewneck Short Sleeve Tee Shirts Casual Basic T Shirt Royal Blue
COOFANDY$12.754.6★
Athletic Shirts for Men - Dry Fit Lightweight Moisture Wicking Short Sleeve Running Gym Sport T-Shirts(Royal Blue XX-Large)
Zengjo$14.734.6★
What buyers say about royal blue shirt men
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Color was very vibrant”
“Definitely feels like a quality shirt. I ordered him 2”
“Great for the price”
“Nice and soft”
“Amazing material super comfortable and nice fit, runs larger”
“So comfortable”
“The stretch fabric was very comfortable”
“This is a great style”
“does not wrinkle”
What buyers complain about
“Poor fit”
“Looks really cheap”
“not like the bold blue in the pic”
“Very thin material”
“Its too thin”
“This item is advertised as a BLANK tshirt”
“These shirts are cheaply made wrinkle”
“it happened also to be the least expensive”
“This type shirt the stitching may pucker”
“A tad stinky”
Top return reasons
Common questions
- Is royal blue shirt men profitable to sell on Amazon United States?
- The niche generates $42K/yr across 107 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +37.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the royal blue shirt men niche?
- 45 brands and 127 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in royal blue shirt men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.1% — above our launch gate.
- What does it cost to enter the royal blue shirt men niche?
- Listings span $6.43–$70.79; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 6,155 reviews — the moat a new listing must climb.