Royal Blue Purse

Shoppers searched for this 829K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months

829K

Growth, 90 days vs prior 90

+31.1%

Conversion, latest week

1.4%

Market size, estimated

$332Ka year

Peak month

May2.3× the quietest month

Top search term

light blue purse106K searches a year

Listings sell for $29.23 on average, from $9.54 to $271.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $29.23 that is $0 to $3K a year per listing.

Average price

$29.23inside the $15 to $100 sweet spot

Price range

$9.54–$271.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

11.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #257 within Clutches & Evening Bags. It carries 1,923 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#257in Clutches & Evening Bags

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,923per listing

Listings tracked

87

17 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

7Amazon's first-year sales bar

Average brand age

34 months