Is royal blue polo shirt men profitable to sell on Amazon United States?

The niche generates $72K/yr across 153 tracked products. 6 of 41 products launched in the last 360 days are still selling. 90-day search growth is +41.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the royal blue polo shirt men niche?

41 brands and 102 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in royal blue polo shirt men?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.4% — above our launch gate.

When does demand for royal blue polo shirt men peak?

Demand peaks in Aug; the busiest month runs 3.0× the quietest.

What does it cost to enter the royal blue polo shirt men niche?

Listings span $9.12–$40.46; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 4,137 reviews — the moat a new listing must climb.

royal blue polo shirt men

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($72K/yr) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$17.68

avg listing price — sweet spot $15–$100

Price range

Great$9.12–$40.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+41.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,137.06

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$72K

$72K/yr · 274K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, royal blue polo shirt men is a $72K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

royal blue polo shirt men market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $88K–$106K; units × avg price
Conversion rate: 1.5%
Avg BSR: #316
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.3%
Avg brand age: 37 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

102

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

16%

Top 20: 40%

Open market

42%

MAGCOMSEN14%
COOFANDY12%
G Gradual11%
Amazon Essentials9%
Hanes6%
PINSPARK6%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +41.0% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 3.0×

Open Trend

Top royal blue polo shirt men search terms

light blue polo shirt men39K/yr +44.0%1.3% conv.
royal blue polo shirt men43K/yr +28.2%1.4% conv.
light blue polo22K/yr +44.7%0.8% conv.
mens light blue polo14K/yr +30.5%1.5% conv.
royal blue polo17K/yr +33.6%0.9% conv.
baby blue polo shirt mens15K/yr +23.3%0.7% conv.
blue collar shirt15K/yr +75.4%0.2% conv.
blue collar shirt men19K/yr +3.5%0.4% conv.
blue golf shirt9K/yr +132.3%0.6% conv.
navy blue polo shirt11K/yr +66.7%0.6% conv.

All search terms

Top royal blue polo shirt men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mens Golf Shirts Dry Fit Moisture Wicking Performance Short Sleeve Collared Polo Shirts for Casual Tennis Bussiness (Light Blue XL)

G Gradual$18.154.5★1,490 rev

MAGCOMSEN Work Polo Shirts for Men Golf T-Shirts Quick Dry Shirts Summer Shirts Golf Polo Shirts for Men Blue L

MAGCOMSEN$19.814.4★25,179 rev

Mens Golf Shirts Dry Fit Moisture Wicking Performance Short Sleeve Collared Polo Shirts for Casual Tennis Bussiness (Light Blue L)

G Gradual$18.114.5★1,490 rev

MAGCOMSEN Polo Shirts for Men Dry Fit Lightweight Active Golf Polos Short Sleeve Moisture Wicking Collared Shirt

MAGCOMSEN$14.624.6★2,234 rev

Hanes Mens Pique Short Sleeve Polo Shirt Three-button Midweight For Deep Royal Medium US

Hanes$12.714.5★35,456 rev

Newest

by launch date

ASYJUMPD Golf Polo Shirts for Men Lightweight Quick Dry Slim Fit Short Sleeve Pique Gym Workout Running Shirt Men Light Blue X-Large

ASYJUMPD$15.6443 rev

2mo ago

PINSPARK Mens Polo Shirt Moisture Wicking Golf Shirts for Men Performance Casual Collared Shirt Quick Dry Regular Fit Polos Royal Blue

PINSPARK$17.19195 rev

5mo ago

BINOCHE Polo T Shirts for Men Short Sleeve Quick Dry Fit Mens Golf Shirt Moisture Wicking for Business Casual Workout (US Alpha Large Regular Regular Blue)

BINOCHE$10.0981 rev

5mo ago

COOFANDY Polo Shirts for Men Short Sleeve Golf Shirts Quick Drying Tactical Shirts Solid Athletic Golf Shirt Light Blue

COOFANDY$15.11162 rev

8mo ago

Mens Golf Shirts Dry Fit Moisture Wicking Performance Short Sleeve Collared Polo Shirts for Casual Athletic Business (Royal Blue XL)

G Gradual$18.571,490 rev

1y ago

What buyers say about royal blue polo shirt men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Flattering and fits well”

Quality-Overall12%

“Decent quality shirt”

Comfort-Overall9%

“They are very comfortable”

Value For Money9%

“Excellent price”

Color8%

“Beautiful color”

Material Quality6%

“The material is breathable”

Breathability3%

“Its breathable”

Soft Feel3%

“The fabric feels soft”

Shape/Style2%

“Great style”

Weight Light2%

“It was lightweight and breathable”

What buyers complain about

Size-Overall19%

“RUNS TOO SMALL”

Quality-Overall10%

“It is only fair quality”

Material Quality8%

“polyester as the material”

Color5%

“This shows a completely different color than what I ordered”

Wrinkles5%

“the wrinkles can be difficult to remove”

Value For Money4%

“Waste of money”

Stitch/Finish/Polish4%

“The seams are not straight”

Collar Quality3%

“Collars are odd”

Advertised Vs Actual Product2%

“Picture is deceiving”

Thickness2%

“100% sheer”

Top return reasons

Size-Overall45%

Material Quality10%

Color7%

Chest Fit7%

Length6%

Sleeve Fit3%

Shoulder Fit3%

Thin2%