Royal Blue Heels for Women

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

527K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

0.2%

Market size, estimated

$43Ka year

Peak month

April3.2× the quietest month

Top search term

blue high heels57K searches a year

Listings sell for $40.81 on average, from $12.07 to $141.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.81 that is $0 to $4K a year per listing.

Average price

$40.81inside the $15 to $100 sweet spot

Price range

$12.07–$141.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

17.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #564 within Pumps. It carries 2,062 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

97%

Out of stock, average day

2.7%

Average rank

#564in Pumps

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

2,062per listing

Listings tracked

468

104 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

104

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months