Royal Blue Formal Dress

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

555K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

0.3%

Market size, estimated

$56Ka year

Peak month

April1.6× the quietest month

Top search term

royal blue formal dress75K searches a year

Listings sell for $40.07 on average, from $11.80 to $139.87. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $40.07 that is $0 to $4K a year per listing.

Average price

$40.07inside the $15 to $100 sweet spot

Price range

$11.80–$139.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

22.7%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #2,575 within Dresses. It carries 1,628 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

94%

Out of stock, average day

3.7%

Average rank

#2,575in Dresses

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,628per listing

Listings tracked

502

194 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

194

Successful launches

9Amazon's first-year sales bar

Average brand age

32 months