royal blue dress shirt for men
Skip itHigh returns (10.6%) — this niche doesn't clear our bar today.
Price range
Great$14.73–$28.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,261.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 280K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad10.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, royal blue dress shirt for men is a $76K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
royal blue dress shirt for men market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $77K–$97K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
18
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 92%
Open market
17%
- ROUWELL26%
- J.VER21%
- Alimens & Gentle17%
- Lusead9%
- JEMITOP7%
- FAHIZO3%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +17.6% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top royal blue dress shirt for men search terms
- navy blue dress shirt men56K/yr
- mens navy blue dress shirt36K/yr
- navy blue dress shirt19K/yr
- navy blue mens dress shirt20K/yr
- dusty blue mens dress shirt17K/yr
- dark blue dress shirt men17K/yr
- navy dress shirt men15K/yr
- mens navy dress shirt13K/yr
- dark blue button up shirt men12K/yr
- dusty blue dress shirt for men8K/yr
Top royal blue dress shirt for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROUWELL Mens Navy Blue Dress Shirt Long Sleeve Wrinkle Free Stretch Non Iron Business Casual Work Button Up Tuxedo Shirts L
ROUWELL$15.874.6★1,011 rev
J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Navy Blue Large
J.VER$19.784.5★7,626 rev
Alimens & Gentle Mens Dress Shirt Stretch Stain Shield Long Sleeve Business Wedding Navy Button Down Shirts Men Navy Blue Large
Alimens & Gentle$17.344.5★6,798 rev
Lusead Navy Blue Dress Shirt Men Stretch Long Sleeve Wrinkle Free Business Wedding Soiree Party Slim Fit Button Down Shirts
Lusead$15.764.6★3,144 rev
Alimens & Gentle Mens Short Sleeve Dress Shirts Wrinkle Free Solid Casual Button Down Shirts with Pocket Navy Blue Large
Alimens & Gentle$18.074.4★10,215 rev
Newest
by launch date
BEFRIED Dress Shirts for Men Big and Tall (Size XL Big-6XL Big Tall) Button Down Short Sleeve Shirts Business Casual Collared Shirt with Pocket Navy Blue
BEFRIED$19.25168 rev
Lumilk Men Short Sleeve Dress Shirt Stretch Solid Casual Button Down Shirts with Pocket Regular Fit Navy Blue S
Lumilk$14.8651 rev
Dusty Blue Mens Dress Shirt Short Sleeve Wrinkle Free Button Down Shirt L
Alimens & Gentle$16.95157 rev
JEMITOP Mens Stretch Wrinkle-Free Textured Shirt Summer Lightweight Short Sleeve Button Down Vacation Beach Casual Shirts Dusty Blue L
JEMITOP$18.3256 rev
PJ PAUL JONES Mens Short Sleeve Button Down Shirts Wrinkle Free Untucked Dress Shirts for Men Stretch Collared Shirt Solid Regular Fit Navy Blue
PJ PAUL JONES$20.95264 rev
Trending
90-day click momentumBEFRIED Dress Shirts for Men Big and Tall (Size XL Big-6XL Big Tall) Button Down Short Sleeve Shirts Business Casual Collared Shirt with Pocket Navy Blue
BEFRIED$19.254.4★
Lumilk Men Short Sleeve Dress Shirt Stretch Solid Casual Button Down Shirts with Pocket Regular Fit Navy Blue S
Lumilk$14.864.4★
JEMITOP Mens Stretch Wrinkle-Free Textured Shirt Summer Lightweight Short Sleeve Button Down Vacation Beach Casual Shirts Dusty Blue L
JEMITOP$18.324.8★
COOFANDY Mens Linen Shirts Short Sleeve Casual Button Down Shirt for Mens Summer Beach Yoga Shirt Navy Blue
COOFANDY$27.144.3★
Alimens & Gentle Mens Short Sleeve Dress Shirt Wrinkle Free Solid Casual Button Down Shirts for Summer Business Wedding Peacock Blue L
Alimens & Gentle$16.454.4★
What buyers say about royal blue dress shirt for men
What buyers praise and complain about, mined from review topics.What buyers love
“Great shirt great fit”
“Good quality”
“its a nice color”
“Comfortable”
“Good quality material and fits comfortably”
“The fabric feels soft against the skin”
“These shirts are an incredible value”
“I love that its wrinkle-free”
“Soft pretty looks sharp”
“breathable”
What buyers complain about
“RUNS SMALL”
“Clearly worn shirt”
“It feels like that - it doesn't feel like linen at all”
“Covered in loose threads”
“deodorant stains on it with a nasty cologne”
“they do not stretch at all”
“But these are also not wrinkle free at all”
“I wouldn't use this to wash my tractor”
“I was hoping you could encourage or force the seller to modify their description to reflect a more truthful representation of the product”
“definitely not breathable”
Top return reasons
Common questions
- Is royal blue dress shirt for men profitable to sell on Amazon United States?
- The niche generates $76K/yr across 26 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the royal blue dress shirt for men niche?
- 15 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in royal blue dress shirt for men?
- Top complaints mined from reviews: Size-Overall, Product Condition, Material Quality. The return rate is 10.6% — above our launch gate.
- When does demand for royal blue dress shirt for men peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the royal blue dress shirt for men niche?
- Listings span $14.73–$28.77; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 3,262 reviews — the moat a new listing must climb.