Is Royal Blue Boots for Women profitable to sell on Amazon United States?

Flapen scores Royal Blue Boots for Women 44 out of 100 on Amazon United States, a Fail. Shoppers spend $38K a year across 316 tracked products. 2 of the 64 products launched in the last year cleared the first-year sales bar. Search demand grew -68.7% in the last 90 days.

How competitive is the Royal Blue Boots for Women niche on Amazon United States?

122 brands and 156 sellers compete in Royal Blue Boots for Women on Amazon United States. The top 5 Royal Blue Boots for Women products take 8% of clicks, and the top 5 brands take 27%.

What do buyers complain about in Royal Blue Boots for Women?

Royal Blue Boots for Women buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Material Quality. An estimated 6.3% of orders come back, which is high.

When does demand for Royal Blue Boots for Women peak?

Search demand for Royal Blue Boots for Women on Amazon United States peaks in Jan–Oct–Nov–Dec, and the busiest month runs 7.3× the quietest.

What does it cost to enter the Royal Blue Boots for Women niche?

Royal Blue Boots for Women sells for $47.07 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.09 to $146.26. The average product has 892 reviews, the count a new listing must catch up to.

Royal Blue Boots for Women

Fail

Demand is soft, at -68.7% this quarter, so Royal Blue Boots for Women is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 44
44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size: $38K/yr426K searches / yr
90-day growth: -68.7%search demand this quarter
Competition: 8%top-5 click share · 122 brands · 156 sellers

Flapen Score

Royal Blue Boots for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Royal Blue Boots for Women is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Royal Blue Boots for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Royal Blue Boots for Women 426K times last year and spent an estimated $38K. The top 5 brands take 27% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months: 426K
Growth, 90 days vs prior 90: -68.7%
Conversion, latest week: 0.2%
Market size, estimated: $38Ka year
Peak month: November7.3× the quietest month
Top search term: royal blue boots55K searches a year

02 · Price

A sale here is worth $47.07.

Listings sell for $47.07 on average, from $8.09 to $146.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $47.07 that is $0 to $5K a year per listing.

Average price: $47.07inside the $15 to $100 sweet spot
Price range: $8.09–$146.26
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #836 within Boots. It carries 892 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 96%
Out of stock, average day: 16.4%
Average rank: #836in Boots
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 892per listing
Listings tracked: 316

04 · Newcomers

2 of last year's 64 launches cleared the first-year sales bar.

64 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 64
Successful launches: 2Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Royal Blue Boots for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

122 rising

Sellers

156

Top-5 brand share

27%

Top 20: 60%

Top-5 click share

Top 20: 24%

Open market

72%

Brand 18%
Brand 25%
Brand 34%
Brand 44%
Brand 54%
Brand 63%

Demand

Royal Blue Boots for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Royal Blue Boots for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

royal blue boots55K/yr -68.5%0.2% conv.
light blue boots35K/yr -51.4%0.1% conv.
blue ankle boots21K/yr -35.5%0.1% conv.
blue booties22K/yr -59.5%1.5% conv.
baby blue boots15K/yr -53.1%0.2% conv.
blue suede boots22K/yr -64.3%0.0% conv.
royal blue boots for women34K/yr -79.8%0.3% conv.
light blue boots for women27K/yr -73.0%0.0% conv.
blue booties for women26K/yr -72.1%0.1% conv.
navy blue booties26K/yr -71.8%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Royal Blue Boots for Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”

13%of negative reviews mention “Size-Overall”

6.3%of orders come back

“Way too big”

A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Royal Blue Boots for Women questions

Answered from the same tracked data.

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