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Royal Blue Blazer for Women

Fail

An estimated 25.7% of orders come back, so Royal Blue Blazer for Women is a Fail.

Filters No Dominant Brand High Returns
Flapen Score
44
44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$16K/yr161K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
32%top-5 click share · 24 brands · 29 sellers

Flapen Score

Royal Blue Blazer for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Royal Blue Blazer for Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Royal Blue Blazer for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Royal Blue Blazer for Women 161K times last year and spent an estimated $16K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
0.3%
Market size, estimated
$16Ka year
Peak month
October3.0× the quietest month
Top search term
royal blue blazer for women65K searches a year

02 · Price

A sale here is worth $36.97.

Listings sell for $36.97 on average, from $18.21 to $55.92. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.97 that is $0 to $4K a year per listing.

Average price
$36.97inside the $15 to $100 sweet spot
Price range
$18.21–$55.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
25.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Suiting & Blazers. It carries 3,804 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Suiting & Blazers
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
3,804per listing
Listings tracked
52

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Royal Blue Blazer for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

29

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

32%

Top 20: 68%

Open market

40%

  • Brand 120%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Royal Blue Blazer for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Royal Blue Blazer for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal blue blazer for women65K/yr
  • royal blue blazer36K/yr
  • blue jacket women dressy5K/yr
  • navy blue jacket women dressy6K/yr
  • dark blue blazer6K/yr
  • royal blue blazer women7K/yr
  • navy blue blazer for women plus size7K/yr
  • navy jacket women dressy5K/yr
  • blue blazers4K/yr
  • blue suit jacket women4K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Blue Blazer for Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
25.7%of orders come back
“Runs large”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common Royal Blue Blazer for Women questions

Answered from the same tracked data.