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Royal Blue Bikini Bottoms

Maybe

Search demand grew +170.3% this quarter. But returns run at 13.8% of orders, so Royal Blue Bikini Bottoms is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$33K/yr151K searches / yr
90-day growth
+170.3%search demand this quarter
Competition
14%top-5 click share · 32 brands · 39 sellers

Flapen Score

Royal Blue Bikini Bottoms against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Royal Blue Bikini Bottoms is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Blue Bikini Bottoms market on Amazon at a glance

Shoppers on Amazon United States searched for Royal Blue Bikini Bottoms 151K times last year and spent an estimated $33K. The top 5 brands take 53% of clicks. Demand peaks in Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +170.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+170.3%
Conversion, latest week
1.3%
Market size, estimated
$33Ka year
Peak month
July23.0× the quietest month
Top search term
navy blue swim bottoms15K searches a year

02 · Price

A sale here is worth $17.16.

Listings sell for $17.16 on average, from $8.49 to $45.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.16 that is $0 to $2K a year per listing.

Average price
$17.16inside the $15 to $100 sweet spot
Price range
$8.49–$45.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
13.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #112 within Swimsuits & Cover Ups. It carries 1,134 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#112in Swimsuits & Cover Ups
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,134per listing
Listings tracked
156

04 · Newcomers

Amazon counts 5 of last year's 35 launches as successful.

35 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Royal Blue Bikini Bottoms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$668$1K$2K$3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

39

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

14%

Top 20: 37%

Open market

41%

  • Tempt Me20%
  • Zmart10%
  • Holipick8%
  • Amazon Essentials8%
  • RELLECIGA7%
  • Ocean Blues6%

Demand

Royal Blue Bikini Bottoms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 23.0×

Search terms

Top Royal Blue Bikini Bottoms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue swim bottoms15K/yr
  • navy swim bottoms13K/yr
  • royal blue bikini bottoms17K/yr
  • navy blue bathing suit bottoms12K/yr
  • light blue swim bottoms8K/yr
  • navy bathing suit bottoms8K/yr
  • baby blue bikini bottoms8K/yr
  • blue swimsuit bottoms8K/yr
  • blue swim bottoms7K/yr
  • light blue bathing suit bottoms7K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Blue Bikini Bottoms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%+2.54

Tight

Weird fit

Way too small

Stretchability/Expandability/Elasticity12%−0.14

I didnt care for the thick elastic around the leg openings

The elastic was loose around the leg area on one side

The elastic in the leggs are very stretched

Quality-Overall7%+0.25

kind of cheapy made

Unfortunately, the quality is not good

Very unhappy

Shape/Style4%+0.15

They arent my favorite because they do seem a little dowdy style-wise

Got bunched up weird

Smell4%−0.05

Im afraid that's how I smell when people are near me

However they smell so much like ammonia

Love

Size-Overall44%+2.54

The top I had fits great

the fit feels true to size

Fit perfect

Comfort-Overall15%+1.14

So comfortable

Comfortable, Flattering & Great Coverage

Comfort wear

Quality-Overall8%+0.25

The quality feels solid

Surprisingly well made for a good price

Great quality

Color5%

The color is nice and bright

Pretty color

The color is true to photo

Shape/Style4%+0.15

Very flattering

Comfortable yet stylish

Simple, flattering bikini bottoms

Return

13.8% Return rate 94% Fixable by listing

Size-Overall40%▇▇████

Tight

Weird fit

Way too small

Waist Fit19%▇████▇
Color10%█▇█▆▇▇

all had the wrong blue

The color is not a navy blue

Hip Fit7%▆█▆▇▆▇
Chest Fit5%▇▇▆▆▇█

FAQ

Common Royal Blue Bikini Bottoms questions

Answered from the same tracked data.