Is royal blue bikini bottoms profitable to sell on Amazon United States?

The niche generates $33K/yr across 156 tracked products. 5 of 35 products launched in the last 360 days are still selling. 90-day search growth is +170.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the royal blue bikini bottoms niche?

32 brands and 39 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in royal blue bikini bottoms?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 13.8% — above our launch gate.

What does it cost to enter the royal blue bikini bottoms niche?

Listings span $8.49–$45.56; the average listing price is $17.16 (sweet spot $15–$100). The average incumbent carries 1,134 reviews — the moat a new listing must climb.

royal blue bikini bottoms

Worth a look

Shows demand growing +170.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+170.3%

90-day search growth — must beat 0% to launch

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great$8.49–$45.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.16

avg listing price — sweet spot $15–$100

Review moat

Good1,134.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 151K searches

Returns

Bad13.8%

return rate — above 5% kills the launch gate

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, royal blue bikini bottoms is a $33K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

royal blue bikini bottoms market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $34K–$43K; units × avg price
Conversion rate: 1.3%
Avg BSR: #112
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.3%
Avg brand age: 39 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

14%

Top 20: 37%

Open market

41%

Tempt Me20%
Zmart10%
Holipick8%
Amazon Essentials8%
RELLECIGA7%
Ocean Blues6%

Demand

Weekly Amazon search volume, last 50 weeks — +170.3% search growth over the last 90 days.

Open Trend

Top royal blue bikini bottoms search terms

navy blue swim bottoms15K/yr +390.7%1.1% conv.
navy swim bottoms13K/yr +273.7%1.5% conv.
royal blue bikini bottoms17K/yr +127.8%0.8% conv.
navy blue bathing suit bottoms12K/yr +186.2%1.4% conv.
light blue swim bottoms8K/yr +171.7%0.3% conv.
navy bathing suit bottoms8K/yr +216.3%2.0% conv.
baby blue bikini bottoms8K/yr +119.5%0.3% conv.
blue swimsuit bottoms8K/yr +216.0%0.5% conv.
blue swim bottoms7K/yr +172.2%0.3% conv.
light blue bathing suit bottoms7K/yr +150.2%0.3% conv.

All search terms

Top royal blue bikini bottoms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tempt Me Womens Navy Blue High Waisted Bikini Bottom Tummy Control Ruched Bathing Suit Swim Bottom M

Tempt Me$22.604.4★1,874 rev

Tempt Me Women Navy Blue Mid Rise Bikini Bottoms Full Coverage Swimsuit Ruched Scrunch Swim Bottom M

Tempt Me$18.424.5★549 rev

Dipinon Womens Navy High Waisted Bikini Bottom Full Coverage Bathing Suit Swim Bottoms Tummy Control Swimsuit Shorts L

Dipinon$10.664.5★1,084 rev

Daci Navy Blue Women Mid Waist Bikini Bottoms - Full Coverage Swim Bathing Suit Bottom Side Tied Swimsuit Bottoms M

Daci$21.234.6★741 rev

Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy Small

Amazon Essentials$16.844.4★1,063 rev

Newest

by launch date

Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy Small

Amazon Essentials$16.841,063 rev

4mo ago

Amazon Essentials Womens Classic Bikini Swimsuit Bottom Navy Large

Amazon Essentials$14.171,416 rev

4mo ago

G Gradual Womens High Waisted Bikini Bottoms Tummy Control Swim Bottom Full Coverage Bathing Suit Swimsuit Bottoms for Women(Navy M)

G Gradual$20.74114 rev

5mo ago

Zmart Women V Cut Cheeky Bikini Bottoms - Mid Waist High Cut Swim Bathing Suit Bottoms V Front Swimsuit Royal Blue L

Zmart$17.14228 rev

9mo ago

CRZ YOGA Low Waisted Bikini Bottom for Women - Cheeky Basic Bathing Swimsuit Swim Briefs Waves Blue Small

CRZ YOGA$18.791,044 rev

1y ago

What buyers say about royal blue bikini bottoms

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall44%

“The top I had fits great”

Comfort-Overall15%

“So comfortable”

Quality-Overall8%

“The quality feels solid”

Color5%

“The color is nice and bright”

Shape/Style4%

“Very flattering”

Value For Money3%

“great value”

Material Quality2%

“Good quality material”

Advertised Vs Actual Product2%

“Do their job”

Waist Fit2%

“Waist band is just right”

Soft Feel1%

“Very soft and comfortable”

What buyers complain about

Size-Overall14%

“Tight”

Stretchability/Expandability/Elasticity12%

“I didnt care for the thick elastic around the leg openings”

Quality-Overall7%

“kind of cheapy made”

Shape/Style4%

“They arent my favorite because they do seem a little dowdy style-wise”

Smell4%

“Im afraid that's how I smell when people are near me”

Comfort-Overall4%

“making it very uncomfortable up the back side”

Thigh Fit4%

“your thighs are not really large”

Color3%

“all had the wrong blue”

Value For Money3%

“feels way more expensive than they are”

Thickness3%

“Just a little chunkier than I prefer”

Top return reasons

Size-Overall40%

Waist Fit19%

Color10%

Hip Fit7%

Chest Fit5%

Length5%

Shape/Style3%