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Round Purse

Fail

Buyers convert on only 0.6% of searches, so Round Purse is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$33K/yr142K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
29%top-5 click share · 35 brands · 51 sellers

Flapen Score

Round Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Round Purse is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Round Purse 142K times last year and spent an estimated $33K. The top 5 brands take 67% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
0.6%
Market size, estimated
$33Ka year
Peak month
October1.6× the quietest month
Top search term
round purse29K searches a year

02 · Price

A sale here is worth $41.40.

Listings sell for $41.40 on average, from $6.72 to $196.17. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.40 that is $0 to $4K a year per listing.

Average price
$41.40inside the $15 to $100 sweet spot
Price range
$6.72–$196.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #13,776 within Crossbody Bags. It carries 501 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
10.0%
Average rank
#13,776in Crossbody Bags
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
501per listing
Listings tracked
74

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Round Purse products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

$0$670$1K$2K$3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

51

Est. top-5 brand share

67%

Top 20: 93%

Est. top-5 click share

29%

Top 20: 63%

Open market

26%

  • YONBEN19%
  • S-ZONE19%
  • Portland Leather Goods13%
  • COOLCY9%
  • GAEKEAO7%
  • Novum Crafts7%

Demand

Round Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Round Purse search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • round purse29K/yr
  • circle purse15K/yr
  • round purses for women15K/yr
  • round crossbody bags for women11K/yr
  • round bag8K/yr
  • round leather purse8K/yr
  • circle crossbody bags for women9K/yr
  • circle crossbody bag9K/yr
  • circle bag7K/yr
  • round crossbody bag7K/yr

Reviews and returns

What reviews say buyers love and hate about Round Purse

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Round Purse questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data