Round Purse
FailBuyers convert on only 0.6% of searches, so Round Purse is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $33K/yr142K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 29%top-5 click share · 35 brands · 51 sellers
Flapen Score
Round Purse against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Round Purse is stronger. Inside it, weaker.
Market
The Round Purse market on Amazon at a glance
Shoppers on Amazon United States searched for Round Purse 142K times last year and spent an estimated $33K. The top 5 brands take 67% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $33Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- round purse29K searches a year
02 · Price
A sale here is worth $41.40.
Listings sell for $41.40 on average, from $6.72 to $196.17. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.40 that is $0 to $4K a year per listing.
- Average price
- $41.40inside the $15 to $100 sweet spot
- Price range
- $6.72–$196.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 8.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #13,776 within Crossbody Bags. It carries 501 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 99%
- Out of stock, average day
- 10.0%
- Average rank
- #13,776in Crossbody Bags
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 501per listing
- Listings tracked
- 74
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Round Purse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Leather Crossbody Bags for Women Vintage Circle Cross Body Design Round Chic Shoulder Purses Genuine Leather Bag Brown
- Price
- $49.67
- Rating
- 4.6/5
- Reviews
- 234
- Age
- 1y ago

S-ZONE Leather Crossbody Bags for Women Trendy Circle Cross Body Shoulder Bag Designer Round Purses
- Price
- $56.32
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 2y ago

Novum Crafts Rattan Purse - Handmade Ata Straw Purse Wicker Woven Crossbody Bags - Cute Tan Brown Boho Beach Clutch and Handbags - Trendy Vacation Round Circle Square Summer Purses for Women 2025
- Price
- $39.83
- Rating
- 4.5/5
- Reviews
- 3,676
- Age
- 7y ago

S-ZONE Leather Crossbody Bags for Women Trendy Circle Cross Body Shoulder Bag Designer Round Purses
- Price
- $55.88
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 2y ago

YONBEN Circle Crossbody Bag for Women NYLON Circle Purse with Zipper Adjustable Knot Shoulder Straps (Army Green/Nylon)
- Price
- $19.56
- Rating
- 4.2/5
- Reviews
- 1,010
- Age
- 2y ago
Trending
estimated 90-day click momentum
GIVLEFLY Genuine Leather Small Round Crossbody Bag for Women 3-in-1 Convertible Shoulder Crossbody & Underarm Purse with Adjustable Rope Strap Premium Stitching Black
- Price
- $16.54
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 7mo ago

YONBEN Circle Crossbody Bag for Women NYLON Circle Purse with Zipper Adjustable Knot Shoulder Straps (Sky Blue/Nylon)
- Price
- $19.86
- Rating
- 4.2/5
- Reviews
- 1,010
- Age
- 2y ago

Crossbody Bucket Bags for Women Small Quilted Cylinder Round Purses Shoulder Mini Leather Barrel Top Handle Handbags (Black)
- Price
- $25.86
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 1y ago

YONBEN Circle Crossbody Bag for Women NYLON Circle Purse with Zipper Adjustable Knot Shoulder Straps (Creamy White/Nylon)
- Price
- $17.61
- Rating
- 4.2/5
- Reviews
- 1,010
- Age
- 2y ago

COOLCY Real Leather Crossbody Bags for Women fashion Circle Cross Body Designer Round Purses (Black)
- Price
- $54.75
- Rating
- 4.6/5
- Reviews
- 234
- Age
- 1y ago
Newest
by launch date
GIVLEFLY Genuine Leather Small Round Crossbody Bag for Women 3-in-1 Convertible Shoulder Crossbody & Underarm Purse with Adjustable Rope Strap Premium Stitching Black
- Price
- $16.54
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 7mo ago

GOIACII Top-Handle Crossbody Bags for Women Soft Leather Trendy Purse Circle Handbags Small Black Brown
- Price
- $23.77
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 10mo ago

Crossbody Bucket Bags for Women Small Quilted Cylinder Round Purses Shoulder Mini Leather Barrel Top Handle Handbags (Black)
- Price
- $25.86
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 1y ago

GAEKEAO Crossbody Bag for Women Circle Purse Vegan Leather Cross body Shoulder Bag Trendy Round Purses with Adjustable Strap
- Price
- $22.33
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago

GAEKEAO Crossbody Bag for Women Circle Purse Vegan Leather Cross body Shoulder Bag Trendy Round Purses with Adjustable Strap
- Price
- $22.59
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
35 falling
Sellers
51
Est. top-5 brand share
67%
Top 20: 93%
Est. top-5 click share
29%
Top 20: 63%
Open market
26%
- YONBEN19%
- S-ZONE19%
- Portland Leather Goods13%
- COOLCY9%
- GAEKEAO7%
- Novum Crafts7%
Demand
Round Purse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Round Purse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- round purse29K/yr
- circle purse15K/yr
- round purses for women15K/yr
- round crossbody bags for women11K/yr
- round bag8K/yr
- round leather purse8K/yr
- circle crossbody bags for women9K/yr
- circle crossbody bag9K/yr
- circle bag7K/yr
- round crossbody bag7K/yr
Reviews and returns
What reviews say buyers love and hate about Round Purse
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Round Purse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









