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Rothys Shoes Women

Fail

Buyers convert on only 0.1% of searches, so Rothys Shoes Women is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$308K/yr4.7M searches / yr
90-day growth
-14.3%search demand this quarter
Competition
15%top-5 click share · 7 brands · 13 sellers

Flapen Score

Rothys Shoes Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rothys Shoes Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rothys Shoes Women market on Amazon at a glance

Shoppers on Amazon United States searched for Rothys Shoes Women 4.7M times last year and spent an estimated $308K. The top 5 brands take 99% of clicks. Demand peaks in Apr–Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.

Searches, last 12 months
4.7M
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.1%
Market size, estimated
$308Ka year
Peak month
October5.2× the quietest month
Top search term
project cloud2.1M searches a year

02 · Price

A sale here is worth $59.81.

Listings sell for $59.81 on average, from $22.55 to $145.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $59.81 that is $0 to $6K a year per listing.

Average price
$59.81inside the $15 to $100 sweet spot
Price range
$22.55–$145.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
11.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #152 within Mules & Clogs. It carries 1,789 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#152in Mules & Clogs
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,789per listing
Listings tracked
191

04 · Newcomers

35 of last year's 73 launches cleared the first-year sales bar.

73 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
73
Successful launches
35Amazon's first-year sales bar
Average brand age
35 months

Products

Top Rothys Shoes Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

13

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

15%

Top 20: 37%

Open market

0%

  • Brand 172%
  • Brand 226%
  • Brand 31%
  • Brand 41%
  • Brand 50%
  • Brand 60%
  • Open — no brand owns it (1 brand, 0%)

Demand

Rothys Shoes Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep, Oct · busiest ÷ quietest = 5.2×

Search terms

Top Rothys Shoes Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • project cloud2.1M/yr
  • project cloud shoes for women1.1M/yr
  • rothys589K/yr
  • rothy72K/yr
  • rothys clogs for women127K/yr
  • sorel clogs81K/yr
  • skechers clogs for women74K/yr
  • mules for women wide width36K/yr
  • wide width mules for women37K/yr
  • clarks clogs for women69K/yr

Reviews and returns

What reviews say buyers love and hate about Rothys Shoes Women

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
11.3%of orders come back
“The shoe was too short”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rothys Shoes Women questions

Answered from the same tracked data.