rose necklace
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-13.4% this quarter) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$5.25–$78.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.98avg listing price — sweet spot $15–$100
Review moat
Good966.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Bad$75K$75K/yr · 273K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rose necklace is a $75K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
rose necklace market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #7,391
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.3%
- Avg brand age
- 37 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
60 rising
Sellers
75
Top-5 brand share
32%
Top 20: 70%
Top-5 click share
29%
Top 20: 63%
Open market
64%
- LOVWIAN11%
- YURAOER6%
- XLIUAX5%
- Arget5%
- DIVINA VITAE4%
- MIFYNN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top rose necklace search terms
- rose necklace102K/yr
- rose jewelry38K/yr
- rose necklace for women41K/yr
- red rose necklace18K/yr
- rose pendant15K/yr
- gold rose necklace14K/yr
- rose jewelry for women10K/yr
- rose pendant necklace10K/yr
- red rose jewelry7K/yr
- silver rose necklace8K/yr
Top rose necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
925 Sterling Silver Rose Necklace for Women 14K Gold Plated Cubic Zirconia Birth Flower Pendant Necklaces for Mother Daughter Dainty Floral Chain Choker Necklace Jewelry Gift for Birthday Wedding
LOVWIAN$25.424.2★11 rev
YURAOER Flower Choker Necklace for Women - Adjustable Lace-up Design Handmade Velvet Floral Choker Necklace Elegant Summer Necklace for Weddings Parties and Holiday (wine red)
YURAOER$7.484.4★334 rev
XLIUAX Rose Necklace Red Rose Necklace Gold Jewelry for Women Aesthetic Flower Pendant for Wife Girlfriend Dainty Necklaces for Birthday Valentine Gift Cute Red Floral Necklaces
XLIUAX$7.054.6★6 rev
Rose Gold Necklace for Women Dainty Flower Pendant Necklace Gold Necklace for Women Jewelry Minimalist Aesthetic Cute Necklace Gift for Girlfriend Wife Mom
Arget$11.384.2★5,062 rev
DIVINA VITAE Red Rose Jewelry Set - 3pcs Set for Women & Girls: Rose Flower Pendant Necklace Bracelet & Dangle Earrings for Parties Prom Wedding Birthday & More
DIVINA VITAE$8.964.4★242 rev
Newest
by launch dateXLIUAX Rose Necklace Red Rose Necklace Gold Jewelry for Women Aesthetic Flower Pendant for Wife Girlfriend Dainty Necklaces for Birthday Valentine Gift Cute Red Floral Necklaces
XLIUAX$7.056 rev
Nanafast 3Pcs Red/Hot Pink Rose Jewelry Set Adjustable Rose Pendant Necklace Flower Bracelet Earrings for Prom Wedding Party Valentines Day-Red rose&Gold chain
Nanafast$12.277 rev
MBAIYO Red Rose Jewelry Set 3Pcs Red Roses Flower Necklaces for Women Rose Necklace Dangle Bracelet Set Vintage Earrings Pendant Amulet chain for Womens Wedding Prom Valentine Birthday Party(Sliver)
MBAIYO$7.5227 rev
ASDULL Valentines Day Gifts for Her Womens Rose Necklace Gold Plated Flower Necklace Rose Pendant Necklace for Womens Everyday Wear
ASDULL$17.5712 rev
MIFYNN Red Rose Gold Necklaces for Women Trendy Cute Dainty Rose Flower Pendant Necklace Valentines Day Birthday Jewelry Gifts for Wife Girlfriend (A)
MIFYNN$8.9857 rev
Trending
90-day click momentum
beautlace Rose Necklaces 18K Gold Plated Flower Pendant Elegant Jewelry Gifts for Women KP0072Y
beautlace$13.464.1★
ASDULL Valentines Day Gifts for Her Womens Rose Necklace Gold Plated Flower Necklace Rose Pendant Necklace for Womens Everyday Wear
ASDULL$17.574.8★
YURAOER Flower Choker Necklace for Women - Adjustable Lace-up Design Handmade Velvet Floral Choker Necklace Elegant Summer Necklace for Weddings Parties and Holiday (wine red)
YURAOER$7.484.4★
LUUK LIFESTYLE Stainless steel necklace for women with rose flower pendant and HAPPINESS gift card trendy chic style modern and minimalist fashion accessory for her birthday present gold
LUUK LIFESTYLE$29.854.4★
XLIUAX Rose Necklace Red Rose Necklace Gold Jewelry for Women Aesthetic Flower Pendant for Wife Girlfriend Dainty Necklaces for Birthday Valentine Gift Cute Red Floral Necklaces
XLIUAX$7.054.6★
What buyers say about rose necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and great jewelry quality”
“The color is so pretty”
“Great Value”
“Good Fit”
“Exactly as pictured”
“Great Gift”
“A beautiful, dainty piece with an adjustable chain length”
“It sparkles nicely”
“when it comes to necklaces I like simplicity”
“Cute + Durable”
What buyers complain about
“And small”
“Chain broke again”
“Way over priced for low quality”
“Bad color”
“Diamond fell out”
“However overpriced”
“a diamond already fell out”
“Misleading pictures”
“cheap material”
“The gold wasnt that good of a quality”
Top return reasons
Common questions
- Is rose necklace profitable to sell on Amazon United States?
- The niche generates $75K/yr across 71 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the rose necklace niche?
- 60 brands and 75 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in rose necklace?
- Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Quality-Overall. The return rate is 3.7%.
- When does demand for rose necklace peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the rose necklace niche?
- Listings span $5.25–$78.92; the average listing price is $17.98 (sweet spot $15–$100). The average incumbent carries 967 reviews — the moat a new listing must climb.