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Rose Gold Earrings

Fail

Demand is soft, at -5.2% this quarter, so Rose Gold Earrings is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$707K/yr1.3M searches / yr
90-day growth
-5.2%search demand this quarter
Competition
56%top-5 click share · 20 brands · 27 sellers

Flapen Score

Rose Gold Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rose Gold Earrings is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Gold Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Gold Earrings 1.3M times last year and spent an estimated $707K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $707K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
2.9%
Market size, estimated
$707Ka year
Peak month
December1.5× the quietest month
Top search term
rose gold earrings690K searches a year

02 · Price

A sale here is worth $18.10.

Listings sell for $18.10 on average, from $9.52 to $60.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $18.10 that is $9K to $14K a year per listing.

Average price
$18.10inside the $15 to $100 sweet spot
Price range
$9.52–$60.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,106 within Earrings. It carries 1,576 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#1,106in Earrings
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,576per listing
Listings tracked
25

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Rose Gold Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

27

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

26%

  • Brand 141%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Rose Gold Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Rose Gold Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose gold earrings690K/yr
  • rose gold earrings for women139K/yr
  • rose gold hoop earrings103K/yr
  • rose gold stud earrings55K/yr
  • rose gold hoops45K/yr
  • rose gold dangle earrings36K/yr
  • rose gold huggie earrings24K/yr
  • rose gold hoop earrings for women29K/yr
  • rose gold drop earrings18K/yr
  • rose gold earrings dangle28K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Gold Earrings

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
4.3%of orders come back
“The post gauge might be a little bigger than I'm used to because they were slightly difficult to get in my ears”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rose Gold Earrings questions

Answered from the same tracked data.