rosalina
Worth a lookShows demand growing +158.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+158.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$26.29avg listing price — sweet spot $15–$100
Price range
Great$12.98–$64.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,424.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay$145K$145K/yr · 405K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rosalina is a $145K/yr Amazon United States market (405K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
rosalina market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $158K–$210K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #869
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 6.2%
- Avg brand age
- 29 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
303
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
15%
- The Super Mario Galaxy Movie29%
- JAKKS Pacific17%
- Little Buddy15%
- Nintendo12%
- HUAWELL8%
- Super Mario4%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +158.9% search growth over the last 90 days.Peak months: Apr, May, Oct, Nov · busiest ÷ quietest = 8.7×
Top rosalina search terms
- rosalina157K/yr
- rosalina toy52K/yr
- princess rosalina45K/yr
- rosalina plush54K/yr
- rosalina figure14K/yr
- princess daisy plush11K/yr
- princess rosalina toy7K/yr
- rosalina toys8K/yr
- princess rosalina plush7K/yr
- super mario rosalina9K/yr
Top rosalina products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Super Mario Galaxy Movie 5 Action Figures Series 1 Rosalina Figure with Wand and Clear Stand Accessories - Premium Details 10 Points of Articulation
JAKKS Pacific$18.364.8★686 rev
The Super Mario Galaxy Movie Girls Fantasy Gown Nightgown ROSALINA FANTASY GOWN 6
The Super Mario Galaxy Movie$24.014.9★34 rev
Little Buddy Super Mario All Star Collection 1596 Princess Rosalina Plush 10.5 Multicolor
Little Buddy$25.884.8★1,089 rev
The Super Mario Galaxy Movie Girls Fantasy Gown Nightgown ROSALINA FANTASY GOWN 3T
The Super Mario Galaxy Movie$24.014.9★34 rev
The Super Mario Galaxy Movie Girls Fantasy Gown Nightgown ROSALINA FANTASY GOWN 4T
The Super Mario Galaxy Movie$22.444.9★34 rev
Newest
by launch date
Turtle Beach Rematch Wireless Gaming Controller: Rosalina Nintendo Switch 2
Turtle Beach$64.75237 rev
18 Pcs Mario Figurines Set Mario Mini Figures Collection for Birthday Party & Cake Toppers
HYOIIO$41.4618 rev
The Super Mario Galaxy Movie Rosalina Star Shine T-Shirt
The Super Mario Bros. Movie$18.8311 rev
Super Mario Rosalina Gaming Kids Bedding Super Soft Plush Throw Blanket 46 in x 60 in (Officially Licensed Product)
Franco$31.919,604 rev
The Super Mario Galaxy Movie Girls Fantasy Gown Nightgown ROSALINA FANTASY GOWN 6
The Super Mario Galaxy Movie$24.0134 rev
Trending
90-day click momentum18 Pcs Mario Figurines Set Mario Mini Figures Collection for Birthday Party & Cake Toppers
HYOIIO$41.463.6★
The Super Mario Galaxy Movie Girls Fantasy Gown Nightgown ROSALINA FANTASY GOWN 6
The Super Mario Galaxy Movie$24.014.9★
Princess Peach 4 Piece Pajama Set - Girls PJ Tight Fit Short Sleeve Shirt & Short Soft Kids Sleepwear Set - Official License
Komar Kids$29.964.4★
The Super Mario Galaxy Movie Girls Fantasy Gown Nightgown ROSALINA FANTASY GOWN 4T
The Super Mario Galaxy Movie$22.444.9★
The Super Mario Galaxy Movie Girls Fantasy Gown Nightgown ROSALINA FANTASY GOWN 8
The Super Mario Galaxy Movie$24.964.9★
What buyers say about rosalina
What buyers praise and complain about, mined from review topics.What buyers love
“Shirt is of decent quality”
“The size is perfect”
“Good value”
“Fun Design and Solid Performance”
“Great toy”
“Super Collectible”
“Fun gift,”
“The buttons feel great”
“Battery life is great”
“The figurine is pretty durable”
What buyers complain about
“I know they were supposed to fit snug”
“A little expensive”
“feels cheap”
“already two heads have broken off”
“Faded screen print”
“gets glitter everywhere”
“upper arm joints are VERY delicate”
“I bought this item new, and it arrived damaged”
“my main concern is the material”
“The responsiveness of the buttons seemed slightly delayed”
Top return reasons
Common questions
- Is rosalina profitable to sell on Amazon United States?
- The niche generates $145K/yr across 26 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +158.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the rosalina niche?
- 14 brands and 303 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in rosalina?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.
- When does demand for rosalina peak?
- Demand peaks in Apr–May–Oct–Nov; the busiest month runs 8.7× the quietest.
- What does it cost to enter the rosalina niche?
- Listings span $12.98–$64.75; the average listing price is $26.29 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.