Roper Boots

Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

537K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

0.1%

Market size, estimated

$68Ka year

Peak month

November2.3× the quietest month

Top search term

dingo boots women129K searches a year

Listings sell for $104.83 on average, from $12.80 to $284.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $104.83 that is $0 to $10K a year per listing.

Average price

$104.83above the $15 to $100 sweet spot

Price range

$12.80–$284.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

15.7%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,272 within Boots. It carries 857 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

93%

Out of stock, average day

2.7%

Average rank

#1,272in Boots

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

857per listing

Listings tracked

265

29 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months