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Rooster Hat

Maybe

Products sell for $29.09 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Rooster Hat is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$38K/yr240K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
21%top-5 click share · 45 brands · 69 sellers

Flapen Score

Rooster Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rooster Hat is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rooster Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Rooster Hat 240K times last year and spent an estimated $38K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
0.5%
Market size, estimated
$38Ka year
Peak month
December2.3× the quietest month
Top search term
rooster hat38K searches a year

02 · Price

A sale here is worth $29.09.

Listings sell for $29.09 on average, from $8.93 to $59.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.09 that is $0 to $3K a year per listing.

Average price
$29.09inside the $15 to $100 sweet spot
Price range
$8.93–$59.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #7,293 within Baseball Caps. It carries 327 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
83%
Out of stock, average day
12.9%
Average rank
#7,293in Baseball Caps
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
327per listing
Listings tracked
94

04 · Newcomers

Amazon counts 3 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rooster Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$767$2K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

69

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

21%

Top 20: 53%

Open market

47%

  • Ferreti23%
  • Trendy Apparel Shop10%
  • ywlednm7%
  • Speedy Pros6%
  • ACTLATI4%
  • YY GEWETAO4%

Demand

Rooster Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Rooster Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rooster hat38K/yr
  • ferreti hats26K/yr
  • gorras belicas28K/yr
  • gorras belicas para hombre17K/yr
  • gorras ferreti para hombres originales16K/yr
  • gorras de gallos para hombres16K/yr
  • jc hats13K/yr
  • rooster hats for men12K/yr
  • gorras de gallos10K/yr
  • belico hats19K/yr

Reviews and returns

What reviews say buyers love and hate about Rooster Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.12

Poor quality control

Different quality than before

No good quality

Size-Overall18%−0.07

The size is completely different. larger

This hat was fairly small

Comfort-Overall14%−0.11

came with a bend in the hat that makes it uncomfortableto wear

Value For Money7%+0.30

Slightly high on price

Material Quality4%+1.62

The material is cheap, hard plastic where it used to be smooth and durable

Love

Quality-Overall43%−0.12

Love the quality its adjustable

Amazing quality

its well made

Size-Overall17%−0.07

It fits snug

Fits good

Great hat for regular sized heads

Material Quality11%+1.62

Love it great hat material look great thank you so much

Great material

I am amazed with the good material

Comfort-Overall6%−0.11

very comfortable

so its comfortable even when youre wearing it all day

This hat is super comfy

Value For Money4%+0.30

Worth the money

Great value for the money

Still a great overall value

Return

2.1% Return rate 85% Fixable by listing

Size-Overall59%▆▇▅▇█▇

The size is completely different. larger

This hat was fairly small

Color9%▁▃█▇▃▄

and the inside is white and scratchy instead of black and finished

Shape/Style7%█▆█▆▂▄
Advertised Vs Actual Product5%█▄█▁▃▄
Material Quality5%█▂▄▃▅▂

The material is cheap, hard plastic where it used to be smooth and durable

FAQ

Common Rooster Hat questions

Answered from the same tracked data.