rookie of the year 1st birthday decorations
Worth a lookShows a thin review moat (115 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Review moat
Great114.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$18.00avg listing price — sweet spot $15–$100
Price range
Good$5.90–$36.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+38.4%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Bad$82K$82K/yr · 356K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rookie of the year 1st birthday decorations is a $82K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
rookie of the year 1st birthday decorations market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $108K–$144K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,572
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 9.0%
- Avg brand age
- 26 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
26
Top-5 brand share
48%
Top 20: 93%
Top-5 click share
45%
Top 20: 89%
Open market
47%
- Canis19%
- cocomigo10%
- Hombae8%
- CasaPopz7%
- Naozinebi5%
- Fiesec5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.4% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 3.7×
Top rookie of the year 1st birthday decorations search terms
- rookie of the year first birthday140K/yr
- rookie of the year90K/yr
- rookie year 1st birthday decorations53K/yr
- rookie of the year decorations12K/yr
- baseball first birthday13K/yr
- rookie of the year first birthday decorations12K/yr
- rookie year first birthday9K/yr
- baseball 1st birthday decorations6K/yr
- baseball first birthday decorations7K/yr
- rookie of the year banner4K/yr
Top rookie of the year 1st birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Canis Baby Boys First Birthday Outfit Rookie of the Year Baseball Shirt and Striped Pants Set 1st Birthday Clothes (White Short Sleeve 12-18 Months)
Canis$17.664.8★131 rev
cocomigo Rookie of the Year First Birthday Decorations for Boys - 200 Pcs Party Kit with Balloon Arch Backdrop Tableware Balloon Box Highchair Banner - Rookie Year Themed Decor for 20 Guests
cocomigo$36.134.8★142 rev
Baseball Birthday Number Candles for Cake White Number 1 Rookie of The Year 1st Birthday Candle Baseball Cake Topper for Baseball Birthday Party Decorations
CasaPopz$5.904.8★509 rev
Baseball First Year Photo Board Rookie of the Year Birthday Party Decoration Wooden Board 12 Monthly Milestone Picture Frame Sport 1st Birthday Banner for Babyboy Keepsake Gift Supply(Fit 2x2.8in Pic)
Naozinebi$15.224.5★310 rev
Fiesec Rookie of the Year First Birthday Decorations - 100 PCs Baby Boy Baseball Themed Party Supplies with Our Rookie Year Backdrop Balloon Garland Number 1 Foil Balloon
Fiesec$33.484.3★40 rev
Newest
by launch date
Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decor Party Supplies with Balloons Boxes Highchair & Photo Banners Crown Cake Cupcake Toppers Tablecloth Backdrop Poster
Hombae$32.976 rev
Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decorations Party Supplies Table Decor with One Year Banner Tablecloth Plates Napkins Forks Straws Cups Balloons Service 24
Hombae$25.150 rev
Rookie Of The Year 12 Month Photo Banner - Baseball First/1st Birthday Decorations Rookie Of The Year Banner Sports Birthday Party Decor (blue3)
BEADED$14.492 rev
Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decor 136 PCs Party Supplies with Balloons Boxes Highchair & Photo Banners Cake Cupcake Toppers Tablecloth Backdrop Poster
Hombae$32.170 rev
Tinypainter Baby Boy First Birthday Outfit 1st Birthday T-shirt+ One Letter Shorts 1 Year Old Clothes
Tinypainter$16.9329 rev
Trending
90-day click momentumHombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decor Party Supplies with Balloons Boxes Highchair & Photo Banners Crown Cake Cupcake Toppers Tablecloth Backdrop Poster
Hombae$32.974.6★
Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decorations Party Supplies Table Decor with One Year Banner Tablecloth Plates Napkins Forks Straws Cups Balloons Service 24
Hombae$25.150.0★
Tinypainter Baby Boy First Birthday Outfit 1st Birthday T-shirt+ One Letter Shorts 1 Year Old Clothes
Tinypainter$16.934.4★
Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decor 136 PCs Party Supplies with Balloons Boxes Highchair & Photo Banners Cake Cupcake Toppers Tablecloth Backdrop Poster
Hombae$32.170.0★
Baseball 1st Birthday Tassels Highchair BannerRookie Of The Year Baseball Party SuppliesBaseball Highchair Banner For Baby BoyFirst Birthday Photo Booth PropsOne-Year-Old Cake Smash Outfit
HGFC$15.774.0★
What buyers say about rookie of the year 1st birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality outfit with a baseball theme”
“Worth the money”
“Good size”
“The design is simple”
“Does the job”
“It was already assembled so that was perfect”
“Very durable and really cute”
“Color is good”
“My baby looked so cute and seemed comfortable”
“Great candle”
What buyers complain about
“not fitting correctly”
“Does not come with everything that is advertised”
“Im trying to put together and they are ripping, not fitting correctly and when I did manage to get one together its falling apart and nothing like shown in the photo there is absolutely no way you could put food in these”
“The Ballons are no good need a better quality”
“Its black instead of navy”
“The table covers were pretty thin”
“Regular tape wasnt durable enough for us”
“too heavy for the tape they send with it”
“This wasnt sturdy like I thought it would be”
“They arent durable”
Top return reasons
Common questions
- Is rookie of the year 1st birthday decorations profitable to sell on Amazon United States?
- The niche generates $82K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +38.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the rookie of the year 1st birthday decorations niche?
- 25 brands and 26 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in rookie of the year 1st birthday decorations?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Assembly/Installation. The return rate is 3.1%.
- When does demand for rookie of the year 1st birthday decorations peak?
- Demand peaks in May–Jul; the busiest month runs 3.7× the quietest.
- What does it cost to enter the rookie of the year 1st birthday decorations niche?
- Listings span $5.90–$36.13; the average listing price is $18.00 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.