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Roman Helmet

Fail

Demand is soft, at -39.8% this quarter, so Roman Helmet is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$123K/yr122K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
47%top-5 click share · 18 brands · 41 sellers

Flapen Score

Roman Helmet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Roman Helmet is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roman Helmet market on Amazon at a glance

Shoppers on Amazon United States searched for Roman Helmet 122K times last year and spent an estimated $123K. The top 5 brands take 66% of clicks. Demand peaks in Mar–Apr–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
1.9%
Market size, estimated
$123Ka year
Peak month
October3.9× the quietest month
Top search term
gladiator helmet45K searches a year

02 · Price

A sale here is worth $52.72.

Listings sell for $52.72 on average, from $8.33 to $119.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $52.72 that is $0 to $5K a year per listing.

Average price
$52.72inside the $15 to $100 sweet spot
Price range
$8.33–$119.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #2,709 within Props. It carries 163 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
76%
Out of stock, average day
10.1%
Average rank
#2,709in Props
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
163per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Roman Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

41

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

28%

  • Brand 122%
  • Brand 220%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Roman Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Oct · busiest ÷ quietest = 3.9×

Search terms

Top Roman Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gladiator helmet45K/yr
  • roman helmet45K/yr
  • roman soldier helmet18K/yr
  • roman helmet adult7K/yr
  • centurion helmet4K/yr
  • roman helmets3K/yr

Reviews and returns

What reviews say buyers love and hate about Roman Helmet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
7.0%of orders come back
“Short”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Roman Helmet questions

Answered from the same tracked data.