Rolling Backpack

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

0.5%

Market size, estimated

$1.0Ma year

Peak month

August2.5× the quietest month

Top search term

rolling backpack841K searches a year

Listings sell for $62.62 on average, from $20.96 to $137.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $62.62 that is $16K to $31K a year per listing.

Average price

$62.62inside the $15 to $100 sweet spot

Price range

$20.96–$137.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$16K–$31K

Returns

6.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #322 within Backpacks. It carries 3,857 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#322in Backpacks

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,857per listing

Listings tracked

71

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

12Amazon's first-year sales bar

Average brand age

41 months