Rolex Watches for Men

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28.4M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

+5.8%

Conversion, latest week

0.2%

Market size, estimated

$28.4Ma year

Peak month

June2.5× the quietest month

Top search term

rolex2.2M searches a year

Listings sell for $3384.85 on average, from $20.00 to $21831.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $3384.85 that is $846K to $1.7M a year per listing.

Average price

$3384.85above the $15 to $100 sweet spot

Price range

$20.00–$21831.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$846K–$1.7M

Returns

4.3%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #3,444 within Watches. It carries 5,966 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

74%

Out of stock, average day

31.6%

Average rank

#3,444in Watches

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

5,966per listing

Listings tracked

19

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months