Rodeo Wallet

Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $416K a year.

Searches, last 12 months

825K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

1.2%

Market size, estimated

$416Ka year

Peak month

December3.4× the quietest month

Top search term

ariat wallet212K searches a year

Listings sell for $41.65 on average, from $14.61 to $89.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $41.65 that is $4K to $10K a year per listing.

Average price

$41.65inside the $15 to $100 sweet spot

Price range

$14.61–$89.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

4.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #991 within Wallets, Card Cases & Money Organizers. It carries 1,779 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

96%

Out of stock, average day

2.4%

Average rank

#991in Wallets, Card Cases & Money Organizers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,779per listing

Listings tracked

54

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months