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rocky paw patrol costume

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 14Conversion 12Competition 59Returns 33Price range 80Avg price 95Brand share 7Review moat 40Quality gap 17

Avg price

Incredible$24.91

avg listing price — sweet spot $15–$100

Price range

Great$9.84–$36.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,457.37

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad$14K

$14K/yr · 59K searches

According to Flapen's Amazon United States niche tracking, rocky paw patrol costume is a $14K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 29/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rocky paw patrol costume market data

Units sold / yr
750–1K
avg 100–250/product
Revenue / yr
$19K–$25K
units × avg price
Conversion rate
1.0%
Avg BSR
#1,214
Page quality
0%
Prime
89%
Sponsored
52%
Out of stock
13.2%
Avg brand age
46 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

1%

  • Tstars29%
  • Paw Patrol24%
  • Spirit Halloween22%
  • Nickelodeon19%
  • Rubies4%
  • Fewlby2%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 39.0×

Top rocky paw patrol costume search terms

  • rocky paw patrol costume23K/yr
  • rocky costume paw patrol7K/yr
  • zuma paw patrol costume18K/yr
  • zuma costume paw patrol6K/yr
  • paw patrol rocky costume6K/yr
All search terms

Top rocky paw patrol costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$72510%$1K15%$2K20%$3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rocky paw patrol costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“accurate with size”

Quality-Overall10%

“It seems well made”

Gifting Purpose8%

“Gift for my grandson”

Value For Money7%

“Such a cute sweatshirt for a reasonable price”

Material Quality7%

“great material”

Quick Drying4%

“keeps him dry”

Print Quality4%

“Adorable print, keeps him dry, adjustable waist, nice material, love that it has its own little bag for traveling”

Durability4%

“so far very durable”

Zipper Quality3%

“The zipper is good”

Warmth3%

“great for cool days”

What buyers complain about

Value For Money16%

“It feels so cheap for $30”

Product Condition13%

“Also looks worn”

Ease Of Cleaning13%

“it's white so hard to keep clean -”

Thickness8%

“It is a thinner material”

Allergies8%

“My toddler has sensitive skin”

Top return reasons

Size-Overall61%
Material Quality6%
Length5%
Sleeve Fit4%
Quality-Overall3%
Thin2%
Color2%
Shoulder Fit1%
Advertised Vs Actual Product1%
Print Quality1%

Common questions

Is rocky paw patrol costume profitable to sell on Amazon United States?
The niche generates $14K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (29/100).
How competitive is the rocky paw patrol costume niche?
7 brands and 13 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in rocky paw patrol costume?
Top complaints mined from reviews: Value For Money, Product Condition, Ease Of Cleaning. The return rate is 4.4%.
When does demand for rocky paw patrol costume peak?
Demand peaks in Sep–Oct; the busiest month runs 39.0× the quietest.
What does it cost to enter the rocky paw patrol costume niche?
Listings span $9.84–$36.62; the average listing price is $24.91 (sweet spot $15–$100). The average incumbent carries 2,457 reviews — the moat a new listing must climb.