Rockport Boots for Men

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

455K

Growth, 90 days vs prior 90

-35.8%

Conversion, latest week

0.1%

Market size, estimated

$36Ka year

Peak month

December3.3× the quietest month

Top search term

chukka shoes for men34K searches a year

Listings sell for $65.05 on average, from $23.07 to $196.80. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $65.05 that is $0 to $7K a year per listing.

Average price

$65.05inside the $15 to $100 sweet spot

Price range

$23.07–$196.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

14.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #208 within Shoes. It carries 3,207 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

99%

Out of stock, average day

7.0%

Average rank

#208in Shoes

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

3,207per listing

Listings tracked

316

62 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

62

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months