Is robes for women profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 58 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the robes for women niche?

27 brands and 60 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in robes for women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.0% — above our launch gate.

When does demand for robes for women peak?

Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the robes for women niche?

Listings span $7.79–$82.37; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 8,963 reviews — the moat a new listing must climb.

robes for women

Worth a look

Shows a $2.0M/yr market, but weak search conversion (0.5%) keeps it on the watch list.

Market size

Great$2.0M

$2.0M/yr · 16.8M searches

Avg price

Incredible$25.55

avg listing price — sweet spot $15–$100

Price range

Great$7.79–$82.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.0%

return rate — above 5% kills the launch gate

Review moat

Bad8,963.05

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, robes for women is a $2.0M/yr Amazon United States market (16.8M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

robes for women market data

Units sold / yr: 100K–125K; avg 2,000–2,500/product
Revenue / yr: $2.6M–$3.2M; units × avg price
Conversion rate: 0.5%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

33%

Top 20: 69%

Open market

34%

NY Threads20%
Yurhap13%
PrinStory10%
Amazon Essentials9%
Ekouaer7%
PAVILIA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top robes for women search terms

robes for women4.1M/yr -20.2%0.3% conv.
robe3.2M/yr -17.4%0.3% conv.
womens robe1.8M/yr -35.5%0.4% conv.
womens robes1.1M/yr -31.1%0.2% conv.
bath robe772K/yr +1.0%0.3% conv.
bathrobe for women794K/yr -21.8%0.4% conv.
bathrobe646K/yr -10.0%0.3% conv.
robes640K/yr -24.3%0.2% conv.
bath robe womens500K/yr -21.4%0.5% conv.
terry cloth robes for women488K/yr -21.8%0.2% conv.

All search terms

Top robes for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe

Yurhap$21.694.7★3,616 rev

NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink

NY Threads$22.454.6★44,281 rev

PAVILIA Premium Womens Plush Soft Robe Fluffy Warm Fleece Sherpa Shaggy Bathrobe (S/M Light Pink)

PAVILIA$29.434.6★13,026 rev

PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L

PrinStory$16.714.7★1,718 rev

NY Threads Premium Womens Robe with Hood Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Steel Grey

NY Threads$22.684.6★50,633 rev

Newest

by launch date

NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink

NY Threads$22.4544,281 rev

9mo ago

Soft Robe For WomenWarm Plush Bath Robes FemaleSpa Towel After Shower Lightweight Long Bathrobe (US Alpha Small Medium Regular Regular Light Pink)

EEEYLK$17.31201 rev

11mo ago

Ekouaer Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Sleepwear S-XXL

Ekouaer$28.37569 rev

12mo ago

Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Lavender S-M

Eonkasp$16.751,387 rev

1y ago

PJGGZ Womens Shawl Collar Bathrobe Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm(Light Pink S/M)

PJGGZ$23.48836 rev

1y ago

What buyers say about robes for women

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel22%

“Its very soft”

Comfort-Overall15%

“So comfortable”

Size-Overall10%

“Fits to size”

Warmth8%

“keeps me really warm”

Quality-Overall7%

“Fair price for the high quality”

Weight Light5%

“not too heavy or too light”

Color4%

“Color is accurate”

Value For Money4%

“NOt expensive”

Material Quality3%

“Material is comfortable and feels good”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall14%

“Bigger than expected”

Quality-Overall5%

“Not well-made”

Thickness5%

“The material is a bit thicker”

Material Quality4%

“Poor quality of the material”

Thin3%

“it's thin”

Sleeve Fit3%

“the sleeves are so long”

Color3%

“not the color thats advertised”

Stitch/Finish/Polish3%

“Terrible stitching”

Weight Heavy2%

“It was too bulky for me”

Pilling/Linting2%

“I had lint on all of my other clothes”

Top return reasons

Size-Overall34%

Material Quality13%

Length10%

Sleeve Fit7%

Thin6%