robe set
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.75avg listing price — sweet spot $15–$100
Price range
Great$9.78–$58.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,087.78avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 122K searches
According to Flapen's Amazon United States niche tracking, robe set is a $11K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
robe set market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #340
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 7.4%
- Avg brand age
- 40 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
44
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
35%
Top 20: 65%
Open market
55%
- Yurhap16%
- SAPJON8%
- Eonkasp6%
- PrinStory5%
- BABYSHEEP5%
- my novel things5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 25.3×
Top robe set search terms
- robe gift set women10K/yr
- robe and slipper set15K/yr
- robe set for women10K/yr
- matching robe and slippers set women7K/yr
- slippers and robe set for women8K/yr
- robe and slippers set women gift set8K/yr
- robe sets6K/yr
- bath robe set7K/yr
- bathrobe set7K/yr
- bathrobe set for women7K/yr
Top robe set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
Yurhap$21.694.7★3,616 rev
Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Lavender S-M
Eonkasp$16.754.6★1,387 rev
PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L
PrinStory$16.714.7★1,718 rev
BABYSHEEP Towel Wrap Women Shower Robe Adjustable Closure Bathrobe with Hair Drying Towel & Headband Wristband Towel Dress & Spa Wraps - Pink
BABYSHEEP$20.134.5★404 rev
my novel things Birthday Gifts for Women Spa Robe and Slippers Set Bathrobe With Satin Sleep Mask Scented Candle Self Care 7 Pack Suitable for Christmas Thanksgiven Day New Mom Gift
my novel things$43.914.7★112 rev
Newest
by launch dateEonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Lavender S-M
Eonkasp$16.751,387 rev
my novel things Birthday Gifts for Women Spa Robe and Slippers Set Bathrobe With Satin Sleep Mask Scented Candle Self Care 7 Pack Suitable for Christmas Thanksgiven Day New Mom Gift
my novel things$43.91112 rev
PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)
PJGGZ$23.431,940 rev
my novel things Birthday Gifts For Women Bathrobe Set With Silky Sleep Mask Spa Robe and Slippers set Scented Candle Self Care 7 Pack Get Well Self-Care Gifts for Christmas Thanksgiven Day Red
my novel things$44.18112 rev
PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L
PrinStory$16.711,718 rev
Trending
90-day click momentum
EverFoams Womens Fuzzy Open-toe Slippers Soft Comfy Memory Foam Indoor House Shoes Cool Gray 7-8 US
EverFoams$22.484.5★
Xuhal Womens Birthday Robe Set 6 Pcs Queen & Squad Spa Bathrobe Kimono Silky Gown (Light Purple)
Xuhal$39.264.4★
PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L
PrinStory$16.714.7★
Neer 21 Pcs Women Birthday Party Robe Set Queen Squad Kimono Satin Bathrobes with Eye Mask and Scrunchie for Birthday (Pink)
Neer$47.794.5★
PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)
PJGGZ$23.434.4★
What buyers say about robe set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazingly comfortable”
“Comfortable and soft”
“They fit snug”
“keeps me warm”
“Excellent Quality”
“Good for the price”
“Color is accurate”
“as shown in the picture”
“Nice and lightweight”
“Material is comfortable and feels good”
What buyers complain about
“Bigger than expected”
“Poor Quality”
“not as cozy as i hoped”
“Falling apart 1-week later”
“Too thick”
“Very thin and cotton is rough”
“they stretched out”
“There is no memory foam”
“A tad bit too big for my feet”
“Not very much cushion”
Top return reasons
Common questions
- Is robe set profitable to sell on Amazon United States?
- The niche generates $11K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the robe set niche?
- 35 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in robe set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 4.1%.
- When does demand for robe set peak?
- Demand peaks in Dec; the busiest month runs 25.3× the quietest.
- What does it cost to enter the robe set niche?
- Listings span $9.78–$58.16; the average listing price is $27.75 (sweet spot $15–$100). The average incumbent carries 5,088 reviews — the moat a new listing must climb.