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Road Running Shoes for Women

Fail

An estimated 12.2% of orders come back, so Road Running Shoes for Women is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$31K/yr359K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
7%top-5 click share · 69 brands · 459 sellers

Flapen Score

Road Running Shoes for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Road Running Shoes for Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Road Running Shoes for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Road Running Shoes for Women 359K times last year and spent an estimated $31K. The top 5 brands take 56% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
0.1%
Market size, estimated
$31Ka year
Top search term
womens cross training sneakers35K searches a year

02 · Price

A sale here is worth $61.39.

Listings sell for $61.39 on average, from $14.00 to $173.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $61.39 that is $0 to $6K a year per listing.

Average price
$61.39inside the $15 to $100 sweet spot
Price range
$14.00–$173.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
12.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #161 within Athletic. It carries 4,641 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#161in Athletic
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,641per listing
Listings tracked
451

04 · Newcomers

53 of last year's 119 launches cleared the first-year sales bar.

119 products launched here in the last 12 months. 53 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
119
Successful launches
53Amazon's first-year sales bar
Average brand age
36 months

Products

Top Road Running Shoes for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 7% of clicks, no more. An open shelf where new products get seen.

$0$308$616$925$1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

69 rising

Sellers

459

Est. top-5 brand share

56%

Top 20: 87%

Est. top-5 click share

7%

Top 20: 19%

Open market

52%

  • Reebok12%
  • Nike9%
  • New Balance8%
  • adidas7%
  • Under Armour5%
  • Brooks5%

Demand

Road Running Shoes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.8× · 9 of 12 months tracked

Search terms

Top Road Running Shoes for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • womens cross training sneakers35K/yr
  • lightweight running shoes for women18K/yr
  • women training shoes21K/yr
  • womens training shoes gym25K/yr
  • gray sneakers19K/yr
  • vintage sneakers18K/yr
  • womens running shoes size 721K/yr
  • womens training sneakers16K/yr
  • wide width running shoes for women12K/yr
  • clearance womens running shoes11K/yr

Reviews and returns

What reviews say buyers love and hate about Road Running Shoes for Women

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
12.2%of orders come back
“they run short”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Road Running Shoes for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data