rio costume
Skip itHigh returns (11.8%) — this niche doesn't clear our bar today.
Avg price
Great$22.14avg listing price — sweet spot $15–$100
Price range
Great$6.83–$75.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great428.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Market size
Bad$32K$33K/yr · 506K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, rio costume is a $33K/yr Amazon United States market (506K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rio costume market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,098
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 77%
- Out of stock
- 13.3%
- Avg brand age
- 39 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
20
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
27%
- FEOYA22%
- Generic14%
- Baisdan12%
- SUMERSHA10%
- WEKIOOBON9%
- Kaei&Shi6%
Demand
Weekly Amazon search volume, last 41 weeks — +15.7% search growth over the last 90 days.Top rio costume search terms
- rio costume183K/yr
- rio bird costume96K/yr
- rio costumes40K/yr
- rio costumes for women110K/yr
- rio halloween costume9K/yr
- rio carnival costume13K/yr
- blue rio costume7K/yr
- rio costume women5K/yr
- rio bird costumes for women22K/yr
- rio birds costume4K/yr
Top rio costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FEOYA Womens 2 Pcs Belly Dance Dress Sequins Tassel Hip Scarf with Halter Bra Top Set Latin Dance Halloween Costumes Blue
FEOYA$26.414.5★10 rev
Belly Dance Hip Scarf Sequin Tassel Skirt Performance Outfits Sparkly Fringe Wrap Halloween Costume Party Rave Festival for Women and Girls Blue
SUMERSHA$10.414.3★1,211 rev
WEKIOOBON Belly Dance Hip Scarf Sweet Belly Dance Skirt Wrap Performance Bling Sequins Coins Belly Dancer Costumes for Women (Light Blue)
WEKIOOBON$12.754.4★2,623 rev
Baisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Light Blue
Baisdan$13.994.3★27 rev
Belly Dance Skirt with Crop Top Sequins Fringe Skirts Set Rave Dance Bra Top Party Costume Outfits for Women and Girls Light Blue
Generic$15.373.8★40 rev
Newest
by launch dateBaisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Light Blue
Baisdan$13.9927 rev
Baisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Gold
Baisdan$13.5227 rev
Baisdan Belly Dance Isis Wings Satin Angel Wings for Adults Rio Wing Halloween Costume White-Blue
Baisdan$24.7297 rev
Blue Feather Headpiece Feather Headpiece Carnival Headband for Rio Party Vegas Costume Accessories
Generic$12.980 rev
NUXMAW Showgirl Feather Headpiece Carnival Headband Vegas Costume Accessories Rio Mardi Gras Party (Blue)
NUXMAW$10.0022 rev
Trending
90-day click momentumBaisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Light Blue
Baisdan$13.994.3★
Blue Feather Headpiece Feather Headpiece Carnival Headband for Rio Party Vegas Costume Accessories
Generic$12.980.0★
Baisdan Belly Dance Isis Wings Satin Angel Wings for Adults Rio Wing Halloween Costume White-Blue
Baisdan$24.724.6★
Creative Angel Feather Wings with Wand Feather Fairy Wings Princess Stage Show Halloween Costume (Blue+Fairy Wand)
Xihongshi$19.743.8★
Baisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Gold
Baisdan$13.524.3★
What buyers say about rio costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fun”
“Quality was amazing”
“Super cute and lots of sparkle”
“Perfect Rio Carnaval costume beautiful color sturdy stunning”
“Nice for the price”
“As expected, or better”
What buyers complain about
“does not fit as I thought it would”
“Yeah so this did not look like the picture”
“they fall apart after a while the kids played with them he got the color blue”
“doesnt stretch too much due to the thickness”
Top return reasons
Common questions
- Is rio costume profitable to sell on Amazon United States?
- The niche generates $33K/yr across 22 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the rio costume niche?
- 17 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in rio costume?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 11.8% — above our launch gate.
- What does it cost to enter the rio costume niche?
- Listings span $6.83–$75.62; the average listing price is $22.14 (sweet spot $15–$100). The average incumbent carries 429 reviews — the moat a new listing must climb.