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Ring Pouch

Fail

Shoppers spend an estimated $61K a year here, so Ring Pouch is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$61K/yr135K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
34%top-5 click share · 26 brands · 29 sellers

Flapen Score

Ring Pouch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ring Pouch is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Pouch market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Pouch 135K times last year and spent an estimated $61K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
1.5%
Market size, estimated
$61Ka year
Peak month
December1.9× the quietest month
Top search term
leather key holder65K searches a year

02 · Price

A sale here is worth $30.48.

Listings sell for $30.48 on average, from $5.27 to $161.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.48 that is $0 to $3K a year per listing.

Average price
$30.48inside the $15 to $100 sweet spot
Price range
$5.27–$161.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #2,335 within Keyrings & Keychains. It carries 855 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
7.8%
Average rank
#2,335in Keyrings & Keychains
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
855per listing
Listings tracked
48

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ring Pouch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

29

Est. top-5 brand share

65%

Top 20: 96%

Est. top-5 click share

34%

Top 20: 75%

Open market

30%

  • Bellroy31%
  • orbitkey10%
  • ERCRYSTO10%
  • RUSTIC TOWN8%
  • Voolup6%
  • KEY SMART5%

Demand

Ring Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ring Pouch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • leather key holder65K/yr
  • leather key organizer18K/yr
  • bellroy key cover13K/yr
  • leather key case13K/yr
  • key organizer leather7K/yr
  • bellroy key cover plus3K/yr
  • key holder leather5K/yr
  • bellroy key4K/yr
  • bellroy key holder6K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Pouch

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Too narrow”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ring Pouch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data