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Rimowa

Fail

Buyers convert on only 0.1% of searches, so Rimowa is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$171K/yr475K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
29%top-5 click share · 25 brands · 58 sellers

Flapen Score

Rimowa against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rimowa is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rimowa market on Amazon at a glance

Shoppers on Amazon United States searched for Rimowa 475K times last year and spent an estimated $171K. The top 5 brands take 66% of clicks. Demand peaks in Jun–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
475K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
0.1%
Market size, estimated
$171Ka year
Peak month
December2.0× the quietest month
Top search term
rimowa luggage231K searches a year

02 · Price

A sale here is worth $239.78.

Listings sell for $239.78 on average, from $17.63 to $2111.63. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $239.78 that is $0 to $24K a year per listing.

Average price
$239.78above the $15 to $100 sweet spot
Price range
$17.63–$2111.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #170 within Luggage. It carries 4,760 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
84%
Out of stock, average day
0.9%
Average rank
#170in Luggage
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
4,760per listing
Listings tracked
64

04 · Newcomers

14 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rimowa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

58

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

29%

Top 20: 62%

Open market

29%

  • Brand 122%
  • Brand 216%
  • Brand 313%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Rimowa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Rimowa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rimowa luggage231K/yr
  • rimowa142K/yr
  • rimowa carry on luggage41K/yr
  • rimowa suitcase13K/yr
  • rimowa like luggage6K/yr
  • rimowa carry on8K/yr
  • rimowa luggage carry on6K/yr
  • suitcase like rimowa7K/yr
  • suitcase rimowa3K/yr
  • maleta rimowa3K/yr

FAQ

Common Rimowa questions

Answered from the same tracked data.