Rigid Wallet

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

1.2%

Market size, estimated

$55Ka year

Peak month

December3.3× the quietest month

Top search term

rigid wallet72K searches a year

Listings sell for $46.53 on average, from $8.67 to $109.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.53 that is $0 to $5K a year per listing.

Average price

$46.53inside the $15 to $100 sweet spot

Price range

$8.67–$109.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

4.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #18 within Wallets, Card Cases & Money Organizers. It carries 9,963 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#18in Wallets, Card Cases & Money Organizers

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

9,963per listing

Listings tracked

25

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months