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Ridge Wallet for Women

Fail

The top 5 brands take 98% of clicks, so Ridge Wallet for Women is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$309K/yr395K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
65%top-5 click share · 6 brands · 9 sellers

Flapen Score

Ridge Wallet for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ridge Wallet for Women is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ridge Wallet for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Ridge Wallet for Women 395K times last year and spent an estimated $309K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
1.1%
Market size, estimated
$309Ka year
Peak month
December6.9× the quietest month
Top search term
ridge wallet magsafe127K searches a year

02 · Price

A sale here is worth $68.61.

Listings sell for $68.61 on average, from $21.71 to $127.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $68.61 that is $7K to $17K a year per listing.

Average price
$68.61inside the $15 to $100 sweet spot
Price range
$21.71–$127.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #170 within Wallets, Card Cases & Money Organizers. It carries 3,371 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#170in Wallets, Card Cases & Money Organizers
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
3,371per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ridge Wallet for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Ridge Wallet for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Ridge Wallet for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ridge wallet magsafe127K/yr
  • ridge magsafe wallet55K/yr
  • ridge wallet for women85K/yr
  • magsafe ridge wallet20K/yr
  • ridge magsafe19K/yr
  • ridge wallets for men magsafe21K/yr
  • ridge wallets for women13K/yr
  • ridge wallet women7K/yr
  • magsafe wallet ridge8K/yr
  • ridge wallet magsafe adapter3K/yr

Reviews and returns

What reviews say buyers love and hate about Ridge Wallet for Women

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
9.0%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ridge Wallet for Women questions

Answered from the same tracked data.