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Ridge Key Holder

Fail

Buyers convert on only 1.2% of searches, so Ridge Key Holder is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$129K/yr428K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
57%top-5 click share · 13 brands · 36 sellers

Flapen Score

Ridge Key Holder against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ridge Key Holder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ridge Key Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Ridge Key Holder 428K times last year and spent an estimated $129K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.2%
Market size, estimated
$129Ka year
Peak month
December1.5× the quietest month
Top search term
key case113K searches a year

02 · Price

A sale here is worth $24.44.

Listings sell for $24.44 on average, from $5.27 to $72.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $24.44 that is $2K to $6K a year per listing.

Average price
$24.44inside the $15 to $100 sweet spot
Price range
$5.27–$72.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #699 within Keyrings & Keychains. It carries 2,244 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#699in Keyrings & Keychains
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,244per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ridge Key Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

36

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

16%

  • Brand 136%
  • Brand 217%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Ridge Key Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Ridge Key Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key case113K/yr
  • car key case54K/yr
  • ridge key organizer58K/yr
  • key holder for car32K/yr
  • key case for car keys16K/yr
  • key holder keychain19K/yr
  • ridge keychain15K/yr
  • ridge key holder11K/yr
  • car key pouch10K/yr
  • ridge keycase24K/yr

Reviews and returns

What reviews say buyers love and hate about Ridge Key Holder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
2.7%of orders come back
“Broke after”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ridge Key Holder questions

Answered from the same tracked data.