- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $17K/yr404K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 16 sellers
Flapen Score
Rick Owens against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rick Owens is stronger. Inside it, weaker.
Market
The Rick Owens market on Amazon at a glance
Shoppers on Amazon United States searched for Rick Owens 404K times last year and spent an estimated $17K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 404K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $17Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- rick owens213K searches a year
02 · Price
A sale here is worth $47.65.
Listings sell for $47.65 on average, from $9.21 to $66.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $47.65 that is $0 to $5K a year per listing.
- Average price
- $47.65inside the $15 to $100 sweet spot
- Price range
- $9.21–$66.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 12.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,886 within Boots. It carries 475 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #1,886in Boots
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 475per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Rick Owens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
10%
- Brand 155%
- Brand 216%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (7 brands, 10%)
Demand
Rick Owens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Rick Owens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rick owens213K/yr
- rick owens shoes56K/yr
- rick owens boots20K/yr
- rick owens shoes men12K/yr
- rick owen10K/yr
- rick owens men19K/yr
- ricks shoes3K/yr
- christian zerotre shoes7K/yr
- rick owens shoes women45K/yr
- rick owen dupes2K/yr
Reviews and returns
What reviews say buyers love and hate about Rick Owens
We read the reviews and the return reasons for every product selling here.
“Runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rick Owens questions
Answered from the same tracked data.