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rick and morty socks

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 9Conversion 13Competition 79Returns 94Price range 77Avg price 95Brand share 19Review moat 81Quality gap 28

Avg price

Incredible$24.89

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great381.25

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$6.42–$44.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.8%

90-day search growth — must beat 0% to launch

Market size

Bad$26K

$26K/yr · 97K searches

According to Flapen's Amazon United States niche tracking, rick and morty socks is a $26K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

rick and morty socks market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$50K–$62K
units × avg price
Conversion rate
1.1%
Avg BSR
#122,286
Page quality
0%
Prime
87%
Sponsored
85%
Out of stock
8.4%
Avg brand age
43 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

20

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

5%

  • RICK AND MORTY71%
  • Hyp13%
  • Bioworld4%
  • Ripple Junction3%
  • LOGOVISION3%
  • Seven Times Six2%
  • Open — no brand owns it (7 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 10.7×

Top rick and morty socks search terms

  • rick and morty hoodie55K/yr
  • rick and morty socks21K/yr
  • rick and morty hoodies6K/yr
  • rick and morty jacket5K/yr
  • rick and morty socks mens4K/yr
  • rick and morty sweatshirt6K/yr
All search terms

Top rick and morty socks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7786%$2K9%$2K12%$3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rick and morty socks

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall13%

“Very comfortable”

Size-Overall13%

“Ideal for bigger sizes, however”

Advertised Vs Actual Product11%

“Just as pictured”

Soft Feel10%

“Soft, comfortable”

Gifting Purpose9%

“Gift”

Quality-Overall7%

“Great quality and my son loves them”

Design-Overall7%

“The design and graphics are bright and cool in Rick and Morty theme”

Material Quality6%

“Very good material”

Strength4%

“Very nice and sturdy hat”

Thickness4%

“Thick”

What buyers complain about

Size-Overall22%

“Very small”

Quality-Overall15%

“Horrible Quality”

Thickness12%

“Thin”

Durability11%

“Doesn't last long”

Material Quality9%

“Felt a little cheap on material”

Gap/Hole4%

“They came with a hole in one”

Stretchability/Expandability/Elasticity3%

“These are thin no stretch material”

Sweat Resistance2%

“My feet get sweaty so these aren't the best fit for me”

Length2%

“Too short”

Top return reasons

Size-Overall21%
Material Quality12%
Thin12%
Feet Fit7%
Sleeve Fit6%
Advertised Vs Actual Product6%
Length6%
Thickness4%
Quality-Overall4%
Gap/Hole3%

Common questions

Is rick and morty socks profitable to sell on Amazon United States?
The niche generates $26K/yr across 53 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Skip it (42/100).
How competitive is the rick and morty socks niche?
13 brands and 20 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in rick and morty socks?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.1%.
When does demand for rick and morty socks peak?
Demand peaks in Dec; the busiest month runs 10.7× the quietest.
What does it cost to enter the rick and morty socks niche?
Listings span $6.42–$44.19; the average listing price is $24.89 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.