Skip to content

Rick and Morty

Maybe

An estimated 1.1% of orders come back. But buyers convert on only 0.1% of searches, so Rick and Morty is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$22K/yr1.3M searches / yr
90-day growth
+52.1%search demand this quarter
Competition
34%top-5 click share · 21 brands · 65 sellers

Flapen Score

Rick and Morty against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rick and Morty is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rick and Morty market on Amazon at a glance

Shoppers on Amazon United States searched for Rick and Morty 1.3M times last year and spent an estimated $22K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+52.1%
Conversion, latest week
0.1%
Market size, estimated
$22Ka year
Peak month
December4.0× the quietest month
Top search term
rick and morty908K searches a year

02 · Price

A sale here is worth $21.14.

Listings sell for $21.14 on average, from $5.31 to $44.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $21.14 that is $0 to $2K a year per listing.

Average price
$21.14inside the $15 to $100 sweet spot
Price range
$5.31–$44.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #27,212 within Socks. It carries 495 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#27,212in Socks
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
495per listing
Listings tracked
45

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rick and Morty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

65

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

34%

Top 20: 74%

Open market

26%

  • Brand 149%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Rick and Morty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Rick and Morty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rick and morty908K/yr
  • rick and morty merch218K/yr
  • rick and morty plush27K/yr
  • morty9K/yr
  • rick and morty stuff17K/yr
  • rick and morty lego12K/yr
  • rick morty9K/yr
  • rick and morty bong9K/yr
  • rick and morty gifts22K/yr
  • rick n morty9K/yr

Reviews and returns

What reviews say buyers love and hate about Rick and Morty

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Gifting Purpose”
13%of negative reviews mention “Size-Overall”
1.1%of orders come back
“However, it was not correctly sized”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Rick and Morty questions

Answered from the same tracked data.