Rick and Morty
MaybeAn estimated 1.1% of orders come back. But buyers convert on only 0.1% of searches, so Rick and Morty is a Maybe.
- Flapen Score
- 53 / 100Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 4553
- Market size
- $22K/yr1.3M searches / yr
- 90-day growth
- +52.1%search demand this quarter
- Competition
- 34%top-5 click share · 21 brands · 65 sellers
Flapen Score
Rick and Morty against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rick and Morty is stronger. Inside it, weaker.
Market
The Rick and Morty market on Amazon at a glance
Shoppers on Amazon United States searched for Rick and Morty 1.3M times last year and spent an estimated $22K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +52.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $22Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- rick and morty908K searches a year
02 · Price
A sale here is worth $21.14.
Listings sell for $21.14 on average, from $5.31 to $44.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $21.14 that is $0 to $2K a year per listing.
- Average price
- $21.14inside the $15 to $100 sweet spot
- Price range
- $5.31–$44.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #27,212 within Socks. It carries 495 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #27,212in Socks
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 495per listing
- Listings tracked
- 45
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Rick and Morty products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RICK AND MORTY Mens Slippers - Indoor House Shoes Teenagers Mens Sliders Size 8-13 Non Slip Lounge Wear Gifts for Him (Multicolor 10-11)
- Price
- $23.85
- Rating
- 4.3/5
- Reviews
- 449
- Age
- 2y ago

RICK AND MORTY Funny Calf Socks for Men & Teens US Size 7-11 Pack of 5 Soft Casual Warm Socks Pickle Rick Gifts for Men (Green/Black)
- Price
- $20.97
- Rating
- 4.8/5
- Reviews
- 1,929
- Age
- 4y ago

COCO BRANDS Rick and Morty Mens Pajama Set - 2 Piece Short Sleeve Sleep Shirt and Pajama Pants Sleepwear Set for Men & Women Size Large Rick and Morty Character Print
- Price
- $31.01
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

Lounge Set in Gift Box With T-shirt Pants and Socks With Multiple Print Options in Sizes S-M-L-XL
- Price
- $26.02
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

Rick and Morty Bag Ideal for Travel Gym and Outdoor Adventures
- Price
- $27.60
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Underboss Mens Rick and Morty Psychadelic Swirl Performance Boxer Briefs (Large) Multicoloured
- Price
- $5.31
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 6y ago

Rick and Morty Belt Seatbelt Buckle Belt Rick and Morty Title Logo and Middle Finger Portal Jump Black 30 to 44 Inches
- Price
- $30.60
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 2y ago

Enso Rings x Warner Bros Collection Silicone Ring IT Time to Float Rick and Morty Friends & Ted Lasso Inspired Designs Durable Flexible Comfort Fit - Forever & Ever - Medusa/Black Pearl - 10
- Price
- $44.20
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 3mo ago

COCO BRANDS Rick and Morty Mens Pajama Set - 2 Piece Short Sleeve Sleep Shirt and Pajama Pants Sleepwear Set for Men & Women Size Large Rick and Morty Character Print
- Price
- $31.01
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

Rick and Morty Duffle Bag Funny Travel Bag for Birthday Gift
- Price
- $27.14
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 10mo ago
Newest
by launch date
Enso Rings x Warner Bros Collection Silicone Ring IT Time to Float Rick and Morty Friends & Ted Lasso Inspired Designs Durable Flexible Comfort Fit - Forever & Ever - Medusa/Black Pearl - 10
- Price
- $44.20
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 3mo ago

Jazwares Warner Bros. Discovery 8-Inch Rick Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed Plush - for All Ages
- Price
- $14.51
- Rating
- 4.8/5
- Reviews
- 256
- Age
- 9mo ago

Jazwares Warner Bros. Discovery 8-Inch Morty Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed - for All Ages
- Price
- $10.86
- Rating
- 4.8/5
- Reviews
- 256
- Age
- 9mo ago

Rick and Morty Bag Ideal for Travel Gym and Outdoor Adventures
- Price
- $27.60
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 10mo ago

Rick and Morty Duffle Bag Funny Travel Bag for Birthday Gift
- Price
- $27.14
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
65
Est. top-5 brand share
70%
Top 20: 99%
Est. top-5 click share
34%
Top 20: 74%
Open market
26%
- RICK AND MORTY49%
- COCO BRANDS7%
- Bioworld5%
- OtRainbow4%
- Concept One4%
- Jazwares4%
Demand
Rick and Morty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Rick and Morty search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rick and morty908K/yr
- rick and morty merch218K/yr
- rick and morty plush27K/yr
- morty9K/yr
- rick and morty stuff17K/yr
- rick and morty lego12K/yr
- rick morty9K/yr
- rick and morty bong9K/yr
- rick and morty gifts22K/yr
- rick n morty9K/yr
Reviews and returns
What reviews say buyers love and hate about Rick and Morty
We read the reviews and the return reasons for every product selling here.
“However, it was not correctly sized”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rick and Morty questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









