Is rick and morty profitable to sell on Amazon United States?

The niche generates $22K/yr across 45 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the rick and morty niche?

21 brands and 65 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in rick and morty?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.1%.

When does demand for rick and morty peak?

Demand peaks in Sep–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the rick and morty niche?

Listings span $5.31–$44.20; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.

rick and morty

Worth a look

Shows low returns (1.1%), but weak search conversion (0.1%) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.14

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Great494.76

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.31–$44.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+52.1%

90-day search growth — must beat 0% to launch

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$22K

$22K/yr · 1.3M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, rick and morty is a $22K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

rick and morty market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $211K–$264K; units × avg price
Conversion rate: 0.1%
Avg BSR: #27,212
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 7.2%
Avg brand age: 39 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

34%

Top 20: 74%

Open market

26%

RICK AND MORTY49%
COCO BRANDS7%
Bioworld5%
OtRainbow4%
Concept One4%
Jazwares4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.1% search growth over the last 90 days.

Peak months: Sep, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top rick and morty search terms

rick and morty908K/yr +76.3%0.1% conv.
rick and morty merch218K/yr -9.8%0.4% conv.
rick and morty plush27K/yr +27.0%0.7% conv.
morty9K/yr +66.7%0.1% conv.
rick and morty stuff17K/yr +31.8%0.1% conv.
rick and morty lego12K/yr +3.3%0.1% conv.
rick morty9K/yr +89.4%0.1% conv.
rick and morty bong9K/yr +12.5%0.0% conv.
rick and morty gifts22K/yr -28.4%0.1% conv.
rick n morty9K/yr +50.0%0.2% conv.

All search terms

Top rick and morty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RICK AND MORTY Mens Slippers - Indoor House Shoes Teenagers Mens Sliders Size 8-13 Non Slip Lounge Wear Gifts for Him (Multicolor 10-11)

RICK AND MORTY$23.854.3★449 rev

RICK AND MORTY Funny Calf Socks for Men & Teens US Size 7-11 Pack of 5 Soft Casual Warm Socks Pickle Rick Gifts for Men (Green/Black)

RICK AND MORTY$20.974.8★1,929 rev

COCO BRANDS Rick and Morty Mens Pajama Set - 2 Piece Short Sleeve Sleep Shirt and Pajama Pants Sleepwear Set for Men & Women Size Large Rick and Morty Character Print

COCO BRANDS$31.014.5★36 rev

Lounge Set in Gift Box With T-shirt Pants and Socks With Multiple Print Options in Sizes S-M-L-XL

RICK AND MORTY$26.024.7★99 rev

Rick and Morty Bag Ideal for Travel Gym and Outdoor Adventures

OtRainbow$27.604.0★7 rev

Newest

by launch date

Enso Rings x Warner Bros Collection Silicone Ring IT Time to Float Rick and Morty Friends & Ted Lasso Inspired Designs Durable Flexible Comfort Fit - Forever & Ever - Medusa/Black Pearl - 10

Enso Rings$44.2032 rev

3mo ago

Jazwares Warner Bros. Discovery 8-Inch Rick Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed Plush - for All Ages

Jazwares$14.51256 rev

9mo ago

Jazwares Warner Bros. Discovery 8-Inch Morty Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed - for All Ages

Jazwares$10.86256 rev

9mo ago

Rick and Morty Bag Ideal for Travel Gym and Outdoor Adventures

OtRainbow$27.607 rev

10mo ago

Rick and Morty Duffle Bag Funny Travel Bag for Birthday Gift

Charon$27.149 rev

10mo ago

What buyers say about rick and morty

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose9%

“Gift”

Advertised Vs Actual Product8%

“Exactly as described”

Design-Overall8%

“beautiful detail in the artwork”

Value For Money7%

“it's still VERY much in the affordable category”

Comfort-Overall7%

“Very comfortable”

Quality-Overall6%

“These earbuds are beautiful and good quality”

Strength5%

“This rick plush is small and sturdy”

Size-Overall5%

“It fits well”

Collectibles3%

“cute for my collection”

Soft Feel3%

“Cute and soft”

What buyers complain about

Size-Overall13%

“However, it was not correctly sized”

Quality-Overall8%

“the initial experience left me wondering about the quality control”

Material Quality8%

“Felt a little cheap on material”

Connectivity-Overall6%

“The pairing process was unexpectedly frustrating”

Durability5%

“Broke in 2 weeks”

Audio Quality4%

“Sound could be better”

Thickness4%

“we were disappointed with the thickness of them”

Audio Volume4%

“Volume randomly or intermittently self - adjusts/changes without manual action”

Gap/Hole2%

“They came with a hole in one”

Noise Level2%

“let me tell you these things are super loud”

Top return reasons

Size-Overall46%

Defective Material/Parts9%

Product Condition8%

Feet Fit6%

Advertised Vs Actual Product4%

Length3%

Print Quality3%

Material Quality3%

Waist Fit3%

Quality-Overall3%

Common questions

Is rick and morty profitable to sell on Amazon United States?: The niche generates $22K/yr across 45 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the rick and morty niche?: 21 brands and 65 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in rick and morty?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.1%.
When does demand for rick and morty peak?: Demand peaks in Sep–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the rick and morty niche?: Listings span $5.31–$44.20; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.