Rice Hat

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months

358K

Growth, 90 days vs prior 90

+63.3%

Conversion, latest week

1.2%

Market size, estimated

$150Ka year

Peak month

October3.1× the quietest month

Top search term

rice hat71K searches a year

Listings sell for $34.01 on average, from $8.63 to $76.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $34.01 that is $3K to $9K a year per listing.

Average price

$34.01inside the $15 to $100 sweet spot

Price range

$8.63–$76.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

5.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #774 within Sun Hats. It carries 2,332 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

79%

Out of stock, average day

12.2%

Average rank

#774in Sun Hats

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,332per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months