rhoback mens apparel
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$64.36avg listing price — sweet spot $15–$100
Growth
Great+65.4%90-day search growth — must beat 0% to launch
Price range
Good$11.45–$137.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good889.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$128K$128K/yr · 524K searches
Returns
Bad9.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rhoback mens apparel is a $128K/yr Amazon United States market (524K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
rhoback mens apparel market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $97K–$129K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #730
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 76%
- Out of stock
- 17.2%
- Avg brand age
- 43 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
91
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
18%
Top 20: 45%
Open market
22%
- PETER MILLAR32%
- Cutter & Buck16%
- johnnie-O11%
- vineyard vines9%
- Obla5%
- M MAELREG5%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +65.4% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 4.5×
Top rhoback mens apparel search terms
- peter millar225K/yr
- peter millar golf shirts for men116K/yr
- peter millar polo50K/yr
- peter millar quarter zip for men54K/yr
- petter millar22K/yr
- peter millar polo shirts for men7K/yr
- peter millar shirts10K/yr
- peter millar golf shirts7K/yr
- peter milar8K/yr
- peter millar shirts for men12K/yr
Top rhoback mens apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Greek Life Comedy Performance Polo by Peter Millar
PETER MILLAR$76.115.0★2 rev
Greek Life Toga Party Polo by Peter Millar
PETER MILLAR$83.925.0★2 rev
vineyard vines Mens Bradley Stripe Sankaty Performance Polo Ocean Breeze Tejeda Large
vineyard vines$80.034.5★172 rev
Cutter & Buck Forge Eco Heather Stripe Stretch Recycled Mens Polo Hunter Heather XL
Cutter & Buck$53.984.3★42 rev
vineyard vines Mens Bradley Stripe Sankaty Performance Polo Yacht Blue Tejeda Large
vineyard vines$71.624.5★172 rev
Newest
by launch date
Peter Millar Mezcal Performance Jersey Polo In White
PETER MILLAR$76.040 rev
Greek Life Comedy Performance Polo by Peter Millar
PETER MILLAR$76.112 rev
Greek Life Toga Party Polo by Peter Millar
PETER MILLAR$83.922 rev
Greek Life Toga Party Polo by Peter Millar
PETER MILLAR$87.812 rev
Performance Toga Jersey Polo
PETER MILLAR$87.330 rev
Trending
90-day click momentum
Cutter & Buck Pike Eco Flora Print Mens Polo Chelan S
Cutter & Buck$49.464.7★
Amazon Essentials Mens Mens Regular-fit Quick-Dry Golf Polo Shirt Shirt -White Medium
Amazon Essentials$13.994.4★
Greek Life Toga Party Polo by Peter Millar
PETER MILLAR$87.815.0★
Cutter & Buck Forge Eco Heather Stripe Stretch Recycled Mens Polo Hunter Heather XL
Cutter & Buck$53.984.3★
johnnie-O Freeborne Performance 1/4 Zip Pullover White/L
johnnie-O$115.324.2★
What buyers say about rhoback mens apparel
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Good quality”
“Very comfortable”
“Comfortable nice material”
“Love this color”
“worth the money”
“Fabric is super soft”
“It breathes well”
“the shirt holds its shape without feeling stiff or restrictive”
“Lightweight and breathable”
What buyers complain about
“Size runs small”
“Does NOT look like linen, does NOT feel like linen. too thin and no texture”
“Arrived full of wrinkles”
“The web image doesnt show that”
“Shirt is way too expensive for the quality”
“Its looks really bad on the light colored shirts”
“short sleeves for size of shirt”
“hard to deal with”
“is definitely tighter in the chest”
“Very bulky”
Top return reasons
Common questions
- Is rhoback mens apparel profitable to sell on Amazon United States?
- The niche generates $128K/yr across 108 tracked products. 6 of 23 products launched in the last 360 days are still selling. 90-day search growth is +65.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the rhoback mens apparel niche?
- 22 brands and 91 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in rhoback mens apparel?
- Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 9.6% — above our launch gate.
- When does demand for rhoback mens apparel peak?
- Demand peaks in Jun–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the rhoback mens apparel niche?
- Listings span $11.45–$137.09; the average listing price is $64.36 (sweet spot $15–$100). The average incumbent carries 890 reviews — the moat a new listing must climb.