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Rhinestone Dress

Maybe

The top 5 products take only 7% of clicks. But returns run at 23.7% of orders, so Rhinestone Dress is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$280K/yr4.1M searches / yr
90-day growth
-2.8%search demand this quarter
Competition
7%top-5 click share · 168 brands · 182 sellers

Flapen Score

Rhinestone Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rhinestone Dress is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhinestone Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Rhinestone Dress 4.1M times last year and spent an estimated $280K. The top 5 brands take 27% of clicks. Demand peaks in Feb–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
0.2%
Market size, estimated
$280Ka year
Peak month
February2.5× the quietest month
Top search term
hot pink dress678K searches a year

02 · Price

A sale here is worth $37.68.

Listings sell for $37.68 on average, from $10.02 to $657.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $37.68 that is $0 to $4K a year per listing.

Average price
$37.68inside the $15 to $100 sweet spot
Price range
$10.02–$657.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
23.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,257 within Dresses. It carries 1,231 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
1.7%
Average rank
#1,257in Dresses
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
1,231per listing
Listings tracked
473

04 · Newcomers

Amazon counts 39 of last year's 168 launches as successful.

168 products launched here in the last 12 months. Amazon counts 39 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
168
Successful launches
39Amazon's first-year sales bar
Average brand age
30 months

Products

Top Rhinestone Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

$0$3K$6K$8K$11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

168 falling

Sellers

182

Top-5 brand share

27%

Top 20: 55%

Top-5 click share

7%

Top 20: 18%

Open market

76%

  • MIYIEONZ6%
  • Floerns5%
  • ZESICA4%
  • Trendy Queen4%
  • IWD3%
  • Fhykiss3%

Demand

Rhinestone Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Rhinestone Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot pink dress678K/yr
  • pink mini dress611K/yr
  • pink dress short196K/yr
  • pink formal dress197K/yr
  • plus size pink dress278K/yr
  • pink formal dress for women284K/yr
  • pink short dress198K/yr
  • pink plus size dress239K/yr
  • short pink dress158K/yr
  • pink birthday dress181K/yr

Reviews and returns

What reviews say buyers love and hate about Rhinestone Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.88

very loose

too long

longer than expected

Material Quality6%−0.10

Flimsy material

Not good material

Cheap material

Quality-Overall6%−0.07

Cheaply Made

Overpriced for the Quality

Quality not as expected

Color4%+0.21

color is off

color is a not like picture

NOT PINK

Transparency4%−0.10

See through fabric

See through

the fabric isnt see through

Love

Size-Overall25%+0.88

Fit like a glove

Fits as expected

Excellent fit

Comfort-Overall11%+1.71

Comfortable to wear

comfy all day

SO comfortable

Color11%+0.21

color is exact

color is pretty

Beautiful Color

Quality-Overall7%−0.07

found no flaws

seems well made

Amazing quality

Shape/Style7%+0.34

Beautiful Dress

Super flattering

Very flattering

Return

23.7% Return rate 80% Fixable by listing

Size-Overall38%▇▇████

very loose

too long

longer than expected

Length10%▇█▇▇▇▇
Chest Fit10%█▇▇▇▇▇

Its a little loose in the chest

Too tight on my chest

Runs very small- especially in the bust

Material Quality7%▇▇███▇

Flimsy material

Not good material

Cheap material

Waist Fit6%██▇▇▇▇

FAQ

Common Rhinestone Dress questions

Answered from the same tracked data.