rhinestone dress
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (23.7%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.68avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,230.68avg incumbent reviews — the moat a new listing must climb
Market size
Good$280K$280K/yr · 4.1M searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Price range
Bad$10.02–$657.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad23.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, rhinestone dress is a $280K/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Feb–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
rhinestone dress market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $301K–$377K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,257
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 1.7%
- Avg brand age
- 30 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
168 falling
Sellers
182
Top-5 brand share
27%
Top 20: 55%
Top-5 click share
7%
Top 20: 18%
Open market
76%
- MIYIEONZ6%
- Floerns5%
- ZESICA4%
- Trendy Queen4%
- IWD3%
- Fhykiss3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 2.5×
Top rhinestone dress search terms
- hot pink dress678K/yr
- pink mini dress611K/yr
- pink dress short196K/yr
- pink formal dress197K/yr
- plus size pink dress278K/yr
- pink formal dress for women284K/yr
- pink short dress198K/yr
- pink plus size dress239K/yr
- short pink dress158K/yr
- pink birthday dress181K/yr
Top rhinestone dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trendy Queen Womens Mini Summer Dresses 2026 Graduation Going Out Off The Shoulder Bodycon Short Sexy Casual Party Club Cute Cocktail Spring Sundress Beach Fashion Vacation Outfits Pink S
Trendy Queen$25.334.3★1,004 rev
MIYIEONZ Womens Summer Mini Dresses Sleeveless Sexy Square Neck Lace Splicing Cocktail Party Small Light Pink Straps Bodycon Dress
MIYIEONZ$33.383.8★186 rev
Fhykiss Womens Chiffon Halter Drop Waist Mini Dress Wedding Guest Dresses Ruffle Formal Holiday Club Brunch Outfits Pink S
Fhykiss$48.993.9★52 rev
MIYIEONZ Women Sexy Halter Deep V Neck Ruched Bodycon Dress Summer Side Slit Mesh Hem Cocktail Club Party Going Out Small Light Pink Short Mini Dresses
MIYIEONZ$33.014.0★418 rev
Fhykiss Womens Chiffon Halter Drop Waist Mini Dress Wedding Guest Dresses Ruffle Formal Holiday Club Brunch Outfits Pink M
Fhykiss$48.923.9★52 rev
Newest
by launch date
ZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Hot Pink S
ZESICA$49.01211 rev
Fhykiss Womens Chiffon Halter Drop Waist Mini Dress Wedding Guest Dresses Ruffle Formal Holiday Club Brunch Outfits Pink S
Fhykiss$48.9952 rev
Fhykiss Womens Chiffon Halter Drop Waist Mini Dress Wedding Guest Dresses Ruffle Formal Holiday Club Brunch Outfits Pink M
Fhykiss$48.9252 rev
Floerns Womens Polka Dots Halter Neck Satin Mini Dress Backless Lace Trim Night Out Party Dresses Dusty Pink Medium
Floerns$25.8311 rev
Floerns Womens Mini Dress Off The Shoulder Metal Floral Sleeveless Layered Hem Going Out Dresses Light Pink Medium
Floerns$33.0892 rev
Trending
90-day click momentumFloerns Womens Polka Dots Halter Neck Satin Mini Dress Backless Lace Trim Night Out Party Dresses Dusty Pink Medium
Floerns$25.834.2★
Fhykiss Womens Chiffon Halter Drop Waist Mini Dress Wedding Guest Dresses Ruffle Formal Holiday Club Brunch Outfits Pink M
Fhykiss$48.923.9★
Princess Polly Dasha Mini Dress Pink
Princess Polly$38.543.7★
ANRABESS Women Athletic Dress Summer Tennis Workout Active Sports Mini Romper Dress Built in Shorts Travel Vacation Clothes Hot Pink Medium
ANRABESS$21.884.3★
Floerns Womens Mini Dress Off The Shoulder Metal Floral Sleeveless Layered Hem Going Out Dresses Light Pink Medium
Floerns$33.084.0★
What buyers say about rhinestone dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“Comfortable to wear”
“color is exact”
“found no flaws”
“Beautiful Dress”
“Beautiful material”
“Material is great and stretchy”
“It's soft”
“reasonably priced”
“As advertised”
What buyers complain about
“very loose”
“Flimsy material”
“Cheaply Made”
“color is off”
“See through fabric”
“Its a little loose in the chest”
“Not flattering”
“not worth the price”
“not stretchy”
“Not what was expected”
Top return reasons
Common questions
- Is rhinestone dress profitable to sell on Amazon United States?
- The niche generates $280K/yr across 473 tracked products. 39 of 168 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the rhinestone dress niche?
- 168 brands and 182 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in rhinestone dress?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 23.7% — above our launch gate.
- When does demand for rhinestone dress peak?
- Demand peaks in Feb–Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the rhinestone dress niche?
- Listings span $10.02–$657.16; the average listing price is $37.68 (sweet spot $15–$100). The average incumbent carries 1,231 reviews — the moat a new listing must climb.