Is rfid pouch profitable to sell on Amazon United States?

The niche generates $77K/yr across 72 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).

How competitive is the rfid pouch niche?

37 brands and 63 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 60% of demand.

When does demand for rfid pouch peak?

Demand peaks in Feb–Mar; the busiest month runs 1.7× the quietest.

What does it cost to enter the rfid pouch niche?

Listings span $4.78–$44.77; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 7,724 reviews — the moat a new listing must climb.

rfid pouch

Skip it

A small market ($77K/yr) — this niche doesn't clear our bar today.

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$19.87

avg listing price — sweet spot $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Price range

Good$4.78–$44.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,723.6

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Market size

Bad$77K

$77K/yr · 135K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, rfid pouch is a $77K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

rfid pouch market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $60K–$79K; units × avg price
Conversion rate: 2.9%
Avg BSR: #127
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

60%

Top 20: 88%

Top-5 click share

26%

Top 20: 60%

Open market

36%

Travelon28%
Hero Travel Supply14%
Baggallini8%
APTENSKO7%
SaiTech IT4%
Peicees4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 1.7×

Open Trend

Top rfid pouch search terms

rfid pouch42K/yr +12.8%1.6% conv.
rfid blocking pouch34K/yr -10.0%1.5% conv.
passport crossbody bag11K/yr -11.2%1.0% conv.
crossbody passport bag8K/yr +22.0%1.3% conv.
travel passport holder crossbody6K/yr +28.4%2.0% conv.
travelon passport holder8K/yr -1.6%2.4% conv.
passport bag for men8K/yr -1.7%1.5% conv.
travelon wallets5K/yr -5.3%0.8% conv.
travelon passport wallet4K/yr -18.1%2.6% conv.
crossbody passport holder4K/yr -11.3%1.2% conv.

All search terms

Top rfid pouch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Travelon World Travel Essentials Set Of 2 Currency and Passport Organizers

Travelon$17.654.7★1,622 rev

HERO Neck Wallet - RFID Blocking Passport Holder Easy to Conceal Travel Pouch (Army Grey)

Hero Travel Supply$24.744.7★11,825 rev

HERO Neck Wallet RFID Blocking Vegan Leather Passport Holder Travel Pouch (Tan)

Hero Travel Supply$34.414.5★161 rev

SaiTech IT 5 Pack RFID Blocking Card One Card Protects Entire Wallet Purse NFC Contactless Bank Debit Credit Card Protector ID ATM Guard Card Blocker(Black)

SaiTech IT$9.804.7★9,893 rev

On the Go Daily RFID Pouch - Lightweight 7x5 Travel Essential RFID Wallet

Baggallini$22.644.6★309 rev

Newest

by launch date

Passport Holder Family RFID Blocking Passport Wallet Travel Essentials Pouch Passport Holders Bag for Men Women Traveling Travel Document Organizer Two-Piece Sets (Gray)

COARA$16.2810 rev

5mo ago

On the Go Daily RFID Pouch - Lightweight 7x5 Travel Essential RFID Wallet

Baggallini$21.88309 rev

5mo ago

APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (AmyGreen)

APTENSKO$16.01359 rev

6mo ago

Peicees Small Anti-theft Sling Bag for Men Women Waterproof Mini Crossbody Backpack Chest Bag Travel Passport Phone Holder Black

Peicees$15.4643 rev

10mo ago

APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (SoftLilac+MintAqua)

APTENSKO$15.63359 rev

1y ago

Common questions

Is rfid pouch profitable to sell on Amazon United States?: The niche generates $77K/yr across 72 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).
How competitive is the rfid pouch niche?: 37 brands and 63 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 60% of demand.
When does demand for rfid pouch peak?: Demand peaks in Feb–Mar; the busiest month runs 1.7× the quietest.
What does it cost to enter the rfid pouch niche?: Listings span $4.78–$44.77; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 7,724 reviews — the moat a new listing must climb.