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Rf Room of Fashion

Fail

Demand is soft, at -55.9% this quarter, so Rf Room of Fashion is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$35K/yr750K searches / yr
90-day growth
-55.9%search demand this quarter
Competition
36%top-5 click share · 25 brands · 31 sellers

Flapen Score

Rf Room of Fashion against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rf Room of Fashion is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rf Room of Fashion market on Amazon at a glance

Shoppers on Amazon United States searched for Rf Room of Fashion 750K times last year and spent an estimated $35K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
750K
Growth, 90 days vs prior 90
-55.9%
Conversion, latest week
0.1%
Market size, estimated
$35Ka year
Peak month
November9.0× the quietest month
Top search term
black boots wide calf175K searches a year

02 · Price

A sale here is worth $46.51.

Listings sell for $46.51 on average, from $25.58 to $65.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $46.51 that is $0 to $5K a year per listing.

Average price
$46.51inside the $15 to $100 sweet spot
Price range
$25.58–$65.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
19.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #185 within Boots. It carries 1,013 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#185in Boots
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,013per listing
Listings tracked
58

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Rf Room of Fashion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

31

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

36%

Top 20: 65%

Open market

39%

  • Brand 116%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Rf Room of Fashion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Rf Room of Fashion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black boots wide calf175K/yr
  • wide calf black boots84K/yr
  • black wide calf boots50K/yr
  • wide calf black boots women47K/yr
  • wide leg boots39K/yr
  • wide calf brown boots37K/yr
  • knee high wide calf boots23K/yr
  • wide leg boots for women wide calf40K/yr
  • tall boots wide calf28K/yr
  • tall black boots wide calf27K/yr

Reviews and returns

What reviews say buyers love and hate about Rf Room of Fashion

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
19.0%of orders come back
“Baggy”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rf Room of Fashion questions

Answered from the same tracked data.